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1st Sneaker Design Wins $50,000 from Nike | Portland Business Journal

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The sportswear giant on Tuesday named Wyoming engineer Brett Drake the winner of the Nike Ease Challenge. The contest sought designs for sneakers that could be worn by athletes with physical limitations.

Source: ‘Sneaker nerd’ wins $50,000 Nike design contest (Photos) – Portland Business Journal

Matthew Kish just dropped a great article on a self confessed sneaker nerd who designed his first shoe and entered it into the Flyease competition to assist players who have physical limitations to find an easier shoe to wear and compete in.

Use the source link to read about how Brett Drake designed his version of the EASE technology to assist a hooper with cerebral palsy.

Sneakerheads are more prevalent than anyone understands. Congrats Brett and nice job Nike in promoting footwear that makes us better.