Under Armour continues to be the hot topic on Wall Street after its Quarter 3 plunge. I’ve been writing that the company can rebound and that this plunge was a sign of ignorance of its shareholders. Although I’ve had questions and I’ve been hitting the brand very hard on its marketing, Under Armour has the ability to shift and gain considerable ground on its competitors. The plan of increasing marketing is exactly what the company needs and what most don’t realize is the extensive digital footprint UA has due to its investments in fitness apps and technology. UA is also primarily an American company. They have yet to pursue the international market and that was another point of emphasis of the 3rd Quarter announcement. Check out the source link to read more.