Whether you consider yourself a sneakerhead or you’re just looking for some fresh new kicks, David “Kari” Daniels, aka Sneaker Phetish, joined TVL to exlpain some things. Source: A lesson on sneaker culture It used to be that athletes drove sneaker culture. Entertainers are now equally as powerful, but as sneakers become enmeshed with pop…
Sold out Jetlon SuperCritical , high-rebound foam . Vibram light , high-abrasion, 4 part rubber outsole Breathable ,monofilament upper with fused TPU structural support “web” 7mm Drop , 18mm forefoot and 25mm heel stack Sits low in ankle with an ultra soft tongue and interior Tarantula fits true to size Source: Tarantula Brandblack Opens the…
Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…
The Rock chose the right shoe for his high-energy introduction of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during…
PRODUCT STORY Back in 1980, we introduced the Fast Rider: Source: PUMA x CHINATOWN MARKET Future Rider B Men’s Sneakers | PUMA US The Rider is a product that was born in the 80s and Puma has decided to update the model. This is a decision based on the trend of retro and modernizing classic…
Source: waffleheads Typically I have a lot to say about influencer marketing… unless I see it and it’s done right. If you’re reading this it means I either think something was not a smart play, or if you’re noticing that this post is shorter than the stuff I usually write, something was done right. Two…
Jun Takahashi brings UNDERCOVER’s distinct design sensibility to sportswear staples. Pictures via Nike and Undercover’s website. Source: Nike x UNDERCOVER Track Suit, T-Shirt and Longsleeve From 2004 to 2015 I wore either Sho-Shot or ARCH footwear. I made my own brand. In order for people to believe in what I was trying to do I…
Explore and buy the Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’. Stay a step ahead of the latest sneaker launches and drops. Source: Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’ Release Date The sell through of any product released is always a matter of right…
The above tweet showed up on my timeline this morning. My first response was, “Wait Russell Wilson has a signature shoe and Serena doesn’t?” In the words of every internet meme, “dafuq?” I’ve tried to be as civil as possible on this blog. I really attempt to maintain an above the belt attitude, but Russell…
I’ve written several posts on this continued collaboration between the Gary Vee and K-Swiss. It’s an interesting case study and shows the difficult line a brand has to straddle when utilizing an influencer to generate interest. In this video I discuss that K-Swiss’ goal of being the shoe for the next generations of leaders…
Official Saucony Site – Shop the full collection of mens Saucony Originals. Choose from a variety of styles and color waves from our complete mens Originals gallery Full disclosure, I do not and have not had access to any people within Saucony for this post. I do have a micro to macro analysis based on…
It should be noted that K-Swiss is a large global brand. It is not a publicly traded company so the quick information (stock, etc.) is not so readily available. I can’t make an in-depth discussion without disclosing that I don’t have POS data to support my thoughts on what the sales are like. What I…
Just when I felt that Under Armour was moving in the right direction via content creation I remember that I have been saying for the longest time that brands, like small business people, have to control their narrative. They have to understand the market and create with the consumer in mind, but they have to…
Originally posted on Housakicks I’m sure many who read this title will get irritated, because as much as most want to claim they buy their sneakers independent of outside influences, we all know that isn’t true. We all have our preferences as it pertains to brands, colors, and style but for the most part, people wear…
A few weeks ago Saucony entered the collaboration arena. Every major brand has had some collaboration. Collabs are becoming a vital part of marketing and maintaining a relationship with consumers. Marketing has always been the uncomfortable discussion for brands because it isn’t really quantifiable. It’s the old tree falling in the forest discussion. If the…
People who create social movements and push culture forward know that it doesn’t come easily. In 2016 Saucony Originals started the Originators Only project, which features a diverse group of 10 creators (also known as Originators) from the digital sneaker community. Each of these unique individuals uses sneakers Source: Originators Only Without knowing what brand…
Anthony Joshua & Under Armour sign long-term renewal partnership ahead of pivotal year. To mark the occasion UA has produced an AI commercial ‘Forever Is Made Now,’ as AJ prepares for the Ngannou fight on March 8th. When doing an analysis of Under Armour, it’s easy to forget the company is a global brand. The…
Source: NOBULL Training Shoes, Apparel, and Accessories. The positives and negatives of influencer marketing have been discussed an abundance of times on this site. In many instances Under Armour has been the brand utilized in the discussions. It’s easy to see the missteps of a brand from the outside. Hindsight is 20/20 and analysis…
Memphis Rox Climbing + Community 2024 Fundraiser by Memphis Rox Climbing + Community (fundrazr.com) At a time when outdoor brands are all looking for growth through fashion and influencer marketing, true connection to community occurs via support that last beyond the moment. Here in Memphis, we have an amazing facility that teaches Rock Climbing to…
image consists of Pharoahe Monch and th1rt3en’s song Cult45 and eBay’s Authentication Program eBay Sneakers’ recent growth looks amazing until you dig in to why the third-party platform’s numbers increased. In 2021 the company acquired SneakerCon and began an attempt at regaining the marketshare lost to StockX, GOAT and other platforms. eBay launched marketing campaigns…
Video Breakdown: 0:00 Intro 2:35 Stadium Goods 3:45 StockX & eBay 6:25 Disruptions Created Resale 10:45 OGs Get Diminished 12:25 The Spikes Lied 13:55 UGG is Top 10 15:55 Top 20 Sold on StockX 18:55 Buyers Have Options 21:10 The Greater Fool 24:46 The Big Reset 24:10 Wrap-Up eBay purchased SneakerCon and attempted to ramp…
I must explain why a sneaker industry analyst has taken such an interest in the Mikey Williams case. I was a high school basketball head coach in San Diego. I only care about three college programs: San Diego State (I am an alumni), Memphis (my hometown) and Miami (my son goes to the U)….
