While Nike is premiering an Air Pegasus CDG at the Met Museum of Art adidas remained gritty and hit the streets of NYC this past weekend to deliver the NMD as art through the lens of Jonathan Mannion.
Mannion reaffirms adidas’ connection to Hip-Hop and how the brand is continuing to tie their legacy into the foundation of sneakers as fashion and lifestyle. Mannion shot classic album covers and has photographed everyone from TI to KG.
This reduction of the NMD to stilllife is a solid marketing strategy as it places a shoe that is barely two years old into an iconic art gallery setting lending heritage to the model as well as status. These are the small things that set adidas apart from other brands who are still relying on old school advertising strategies in a world of retail that has become about the experience. Use the source link to view more pics of the art show.
NEW YORK (April 29, 2017) – This weekend, adidas Originals hosted an immersive NMD Photo Gallery Experience curated by the world renowned, New York-based photographer and filmmaker Jonathan Mannion. With the aim to elevate and empower the local creative community, Mannion and 15 emerging street photographers participated in an unprecedented photo meetup.
On Friday, the legendary photographer led the photo meetup which culminated in a photographic series of hand-selected work. On Saturday, each photo was displayed in a state-of-the-art group exhibition. Supporting photographers include: @BrianWillette, @Kosten and @LastSuspect