Since I was a kid the Mc Donald’s All American game has been something that I wanted to participate in or something that I admired. Watching the event was like tracking down kicks. You had to find someone with cable, figure out the timing, get a SLAM magazine or something so you could remind yourself to watch. You knew that the guys playing would be the guys in the NBA soon and that was enough to capture the interest.
Now there is the Jordan Brand Classic, the Under Armour event and the Peach Jam, Roundball, the Nike Elite, a thousand random websites and YouTube clips for days. The luster isn’t exactly gone, but kids have so many things they are interested in that the McDs game isn’t what it was even ten years ago.
The basketball enthusiast in me is older now and I’m at a point now where I can’t tell you every kid in the top 25 on ESPN or Rivals (does rivals still exist?). I moved away from hoops because the business of it all burned me out. That doesn’t mean this isn’t an important event. The game still serves a purpose of providing for the children of Ronald McDonald’s House.
It also serves as a recruitment ground for adidas sponsored colleges and eventual adidas endorsers. The uniforms and kicks are pitches to the elite athletes of the future and while I probably won’t track down when to watch (March 27th) I don’t mind sharing this information with you. Use the source link for better pics.