Originally posted on Housakicks
As much as Nike talks about the edit and amplify strategy, the brand has yet to actually really implement it. The amount of boring, dull and unexciting colorways of Jordan Retros that have dropped lately testify to what I’m saying . The Jordan 13 low “pure money” is already on sale for as low as $129.99 . But Nike is still the big winner; these shoes are already paid for and end up at the outlets and consequently it’s retailers that are suffering. Nike is actually thriving in this but for how long? Until the consumer actually realizes that he/she is the biggest clown in the grand scheme of things.
Now the Jordan 13 retro history of “flight not” is the perfect embodiment of Nike ‘s ruse. I’m not sure if you noticed that I used the words” flight not”-These aren’t the Jordan 13 History Flight. The actual AJ 13 History of flight is supposed to have red pods, something the unsuspecting consumer won’t be aware of. Not that I care but let’s call a spade a spade. And $190, I think the shoes are still overpriced; the last time the Jordan 13’s were released ( back in 2010), they were $150-$160. Based on the inflation rates, they should be priced right around $175 or $180 at most.
The Air Jordan 13 history of flight “not” features an all white tumbled leather upper with red highlights on the outsole and inner liner. The shoes are equipped with zoom units at the heel and forefoot encapsulated in a phylon midsole for impact protection. The only air flow you get from the 13 is through the perforations on the extension of the tongue. Other features include a durable rubber outsole with herringbone threads for smooth transitions on the court.
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