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air.jordan.com Drops the Real History of SPIKE LEE + JORDAN | Content Creation

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PHOTOS: SUE KWON Do the Right Thing exemplifies Spike Lee’s unwavering passion for storytelling. First released in the summer of 1989, the film now serves…

Source: SPIKE LEE + JORDAN – 1989 TO ‘FLY 89’. air.jordan.com

Although Jordan Brand has basically killed resale and the hype that goes along with every release, they do understand the importance of narrative and storytelling.

Anyone that loves kicks, basically loves kicks because of Mars Blackmon and MJ. “Is it the shoes?” remains a staple in any sneaker culture enthusiasts lexicon. Jordan Brand knows this and delivering a nice promotional tool in this interview with Spike and his son on a recreated set of Do The Right Thing, is priceless content creation and a true example that as much as Jordan Brand has been getting it wrong, they really do get it right when it comes to marketing. Here are a few thumbnails to check out and you can use the source link to read more.