Get UA’s best gear styled for you & delivered with ArmourBox. No styling fees. No shipping fees. No sweat, until you put your new gear to work.
Subscription services reach to the core of e-commerce as it places all of the obstructions associated with shopping at both retail and online in a package that allows the clients to do more. In other words, if my day is spent driving Lyft and I also attend classes at night, I may need workout gear for biking on campus or for being comfortable in the car. I don’t have time to sit at my computer and browse through a thousand catalog items on poorly designed websites to try and find what I’m looking for; I can input my measurements once, my preferences (which can be updated whenever I like) and then wait on my box to arrive. adidas figured this out with Avenue A:
Under Armour is figuring it out for both genders. They’ve created ArmourBox and with a different incentive structure this could be a beneficial boost for both footwear and activewear. Unlike Avenue A, strictly for women, ArmourBox allows any person to get 4-6 pieces every quarter basically with a try on period and a time for return of any items that aren’t needed. There are built in charges if items are kept for too long, but there aren’t any shipping fees associated with the boxes. The most important incentive is the additional 20% off if you keep everything.
It’s not revolutionary and subscription services have been around for a few years, but this has primarily been a space for startups and smaller companies. I’ve been wanting Under Armour to begin functioning like a startup as opposed to working like one of the big three and this launch is definitely a solid move for the brand. It is also a shift to a more DTC related distribution. If ArmourBox is marketed correctly it can hit the sector of people who don’t buy performance apparel very often, but will decide to go to a Marshalls, Ross, or Kohl’s to grab a workout shirt, pants or shoes. Take a minute to read more about the new strategy by using the source link.