ASICS x John Brotherhood | Content Creation

Source: ASICS Tiger United States

If I were to sit down and do an analysis of companies and then make a prediction on which companies are performing well based on their understanding of marketing and content, ASICS would rival adidas and I wouldn’t hesitate to think that their sales match the level of emphasis they’ve placed on developing information about their company. Whew, that was a long paragraph, but it speaks to what I’ve been loving about the Sound Mind and Sound Body company.

ASICS has a great monthly series where they sit down with store managers, influencers and personalities to discuss projects and the origins of the relationship between ASICS and the person. This month they took the time to speak with the brand manager of elite sneaker shop FOOTPATROL, John Brotherhood. Use the source link to read a detailed report about the first collab between the two brands and where they’re headed in the future.


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Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP

Chris B. is the founder of ARCH.

The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.

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