Chris Burns

Chris B. is the founder of ARCH (art + research, culture - hype) ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates. You can follow me on Twitter @archbyccb or YouTube @archbyccb.

Will the Cityverse Casual Sneaker for Men Remove the Lululemon Advantage?

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https://shop.lululemon.com/story/footwear Lululemon is launching two new sneakers, one designed for men.  Fans of the brand will have to download their app to get a first shot at nabbing the upcoming Cityverse casual sneaker landing on February 6th. The Women’s Beyondfeel arrives in March. The Cityverse is Lulu’s first foray into men’s casual footwear, but is…

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Instead of Asking Who Isn’t, Ask Who Is | Under Armour Continues their Black History Month Celebrations

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The collection launched on January 26, ahead of a monumental match-up: the third annual NBA x HBCU Classic on February 17 during NBA All-Star Weekend. For the first time ever, the game will see two Under Armour schools, Virginia Union and Winston-Salem State, go head-to-head. Both teams will be featured in Under Armour’s digital and social storytelling…

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Athletic Apparel Startup PYNRS Treads the Path of Service and Style

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Look good while running with our Performance Streetwear Running apparel and accessories line. Performance Running Apparel with a nod to streetwear culture. Our Performance Running gear is the stylish and comfortable, featuring Italian performance fabrics. Source: Streetwear-inspired Running Apparel & Accessories | Performance Fabric With startups in the sneaker and apparel space, the first question…

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The Crosby Collection | adidas x Malbon Golf Navigates a Fissure in Nike’s Foundation

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The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport…

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Brooks, RIDC and More Than a Store | Why a Differentiated Strategy Empowers Renegade Running

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To ensure more stores like Renegade exist in the United States, the Running Industry Diversity Collation (RIDC) is launching RUN THE BLOCK, a new mentoring and grant and initiative dedicated to increasing ownership amongst Black, Indigenous, and other people of color (BIPOC) within the running industry. Brooks is proud to be supporting RUN THE BLOCK…

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