I wrote an article, The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul, as a response to the marketing taking place by the e-Commerce giant. They have enlisted sneaker influencers big and small in North America and in other countries to recapture the share of the market that StockX has taken over…
A new spin on the classic Blazer from Nike. The shoe features an elevated midsole giving the shoe a wedge styled platform look. One of the most popular shoes of the year in a low with an edge.
With so many new sneaker companies showing up, many of the companies are known for one specific thing. For instance, when you think sport, you think Nike or adidas. Those names are synonymous with performance footwear and in particular running shoes. Certain brands have long histories of building footwear for various distances and for runners…
There are many who claim GOAT, but there is only one ACE. The City of Chicago officially celebrates the extraordinary life achievements of basketball icon Candace Parker with a proclamation marking to Source: THE CITY OF CHICAGO PROCLAIMS SEPTEMBER 16 “CANDACE PARKER DAY” AHEAD OF HER NEWEST COLLECTION There isn’t any secret that I’ve longed…
What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Nike Retro GTS Women’s Shoes. Nike.com StockX continues to overcome the four year slump with strategic adjustments that allow the site to…
The Nike Glide Flyease was designed for differently abled athletes. The shoe features a variation on the Flyease tech by Nike. Typically Flyease has a zipper construction to help with putting sneakers on, but this pair has a spring like heel counter that can be collapsed with your foot enabling the athlete to slide the…
The Bay Area apparel company returns with a new Navy Stripe Sweater, Zip Up Hoodie and Polo Shirt. Check out the photos below. Source: ESSENTIALS COLLECTION The last thing I want to say about Rockridge is that they are Black-owned, although I said it first. We aren’t at a point where we can overlook this…
Last week, On-Running IPO’d and like Allbirds and their pending IPO, both businesses are emerging growth companies with a long runway to make mistakes. The runway can be explained under a JOBS (Jumpstart Our Business Startups) Act which allows companies to forego reporting all aspects on their revenue in the first two years, or until…
I know that’s a picture of a Yeezy, but in this video at 3:23 seconds a topic I’d love to bring up in a board room for discussion takes place. When I talk about mainstream retail vs specialty retail, I’m talking the difference between walking into Chiappetta Shoes Inc and walking into a Shoe Palace. Those who…
The Pineapple Air Force 1 doesn’t arrive in the Move to Zero box; it is definitely a more sustainable option from the Swoosh. The outsole and dubrae are both made of the same Nike grind material found on the Pomegranate and Indigo. The upper has pineapple leather and cork. The pineapple patch on the tongue…
On-Running IPO’d this week and the stock is doing well. They delivered their financials to the SEC in this report: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001858985/05cfa4bd-f367-4724-aed9-4c6a8b679a43.pdf I took a moment to do an impromptu survey on Facebook to ask if anyone had every heard of On-Running? The results were as I expected. https://www.facebook.com/chris.burns.714/posts/4704529422891538?notif_id=1631884169231863¬if_t=feedback_reaction_generic&ref=notif As of 9-17-2021 the limited data (I…
Source: eBay Celebrates its Sneakerhead Community by Releasing a Collection of the Greatest Kicks Never Sold I ran across a smart paid promotion with Jazerai Allen-Lord for eBay’s Inside Drop Campaign: https://www.instagram.com/reel/CT5N3tuF64k/?utm_medium=copy_link The reason this is smart, is because instead of simply using influencers to sell eBay as “cool”, influencers who don’t really sell sneakers,…
Brand/Style: Onitsuka Tiger Big Logo Trainer Puffed Source: Unisex BIG LOGO TRAINER PUFFED | Tan Presidio/Tan Presidio | Shoes | Onitsuka Tiger Price: 160.00 Description: ASICS nailed this look. I don’t know if it’s really winter ready, but it’s definitely an option for fall. There is a bubble jacket on the site that will give…
Nike delivers a 60 dollar court shoe with a tumbled upper and a canvas border to add stability above the midsole. It’s a solid release that looks great with trousers, denim or shorts. The shoe also has a comfort insole. A simple, basic design at a great price.
The Air Max Pre-Day LX blends Nike’s archives with today’s cushioning tech in a Max Air bag at the heel. The upper is made with hits of suede for a premium build and a nod to the old Tailwind, but this is a new model celebrating the heritage of Steve Prefontaine.
adidas has ramped up content creation inside of their digital experience on the Confirmed App. They are posting stories daily which is a constant for every sneaker brand attempting to capture the lightning that Nike has with SNKRS and their Nike App. Nike noted in 2017 that they do 3 times the transactions within their…
Anthony Joshua has teamed up with his cousin and rising star musician, Maulo, to create the ultimate fight night song. Source: Anthony Joshua Uses Music to Mentally Prepare I’ve been overlooking the work at UA lately. The company has ramped up ad spend and marketing is showing up in a variety of places. The work…
Source: FILA Launches a New Women’s Size-Inclusive Performance Collection In this first sentence I have to state openly that I love to see Black women in fitness imagery and copy. Far too often brands utilize what mainstream marketing people assumes will sell gear. This is not to minimize smaller women, or white women, but the…
The Nike Air Mowabb retro features the classic socklike fit with a more rugged build for outdoor. The name derives from the desert landscape in Utah in Moab. Nike’s foray into the outdoor world crossed over immediately into everyday fashion and was more popular in some instances than the Cross Trainer and Huarache phase for…
The Nike Air Mowabb retro features the classic socklike fit with a more rugged build for outdoor. The name derives from the desert landscape in Utah in Moab. Nike’s foray into the outdoor world crossed over immediately into everyday fashion and was more popular in some instances than the Cross Trainer and Huarache phase for…
Court shoes, in my opinion, will always mean tennis shoes. The brand I associate with court shoes the most is adidas. Their classic Rod Laver and Stan Smith models remain staples in the brands Originals footwear. The Stan Smith is so iconic, other brands have mimicked the colorway of white and green so much that…
Most Popular Style In a micro to macro comparison, to focus solely on the top ten sneakers sold, short changes the discussion. If I sold 382 pair of shoes, what is the ratio and comparison to the greater economy? That’s not clear at all. A micro set of data is best utilized to look at…
