ASICS Eternal Run Experiment to launch the GlideRide Should be More Prominent | Marketing

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  If there is one thing evident in the running world, when a trend happens, everything shifts. A few years ago the rage was neutral trainers and shoes built to move runners towards forefoot striking. Brands like Newton capitalized on this gaining considerable ground with their “lugs” technology. About ten years ago there was an…

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ASICS’ Novak Djokovic Nabs Wimbledon as the Brand Launches Solution Speed™ FF Tennis Footwear | Niche-Out™ Marketing Opportunities

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ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised…

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ASICS Develops Mental Training Track for Runners | Performance Provides Inspiration for Everyday Athletes

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TOP ATHLETES RUN A ‘MENTAL MARATHON’ TO SHOW THAT MENTAL STRENGTH IS AS IMPORTANT TO ATHLETIC SUCCESS AS PHYSICAL FITNESS I’ve been making it a consistent point in reaching out to brands to remind them that listening to data from those who don’t participate in sports, and those who don’t actually sell the products, could…

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#StandwiththeSun Celebrates ASICS’ Founder’s 100th Anniversary by Channeling His Muse: The Sunflower

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Source: https://www.onitsukatigermagazine.com/?p=66083 To celebrate the 100th Anniversary of ASICS founder Kihachiro Onizu the brand is honoring his greatest influence, the Sunflower. The three pack release arrives with a beautifully crafted video explaining the ASICS founder’s concept of “a healthy spirit in a healthy body” which translates from the Latin phrase, “ANIMA SANA IN CORPORE SANO” or…

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ASICS Onitsuka Tiger Recognizes Last Year’s Mistake and Leans Heavy Into Fashion

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Source: Onitsuka Tiger Spring Summer 2018 Brand Campaign. https://www.onitsukatiger.com/us/en-us/ss-2018 ASICS is a performance brand. At the core of Nike is Onitsuka Tiger from which Nike and ASICS was born. I know it seems odd to make this statement, but I’m establishing that the performance brands of ASICS and Nike had at their creation Onitsuka Tiger…

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ASICS Tiger X Beams Gel-Mai G-TX

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  ASICSTIGER and Japanese clothing brand BEAMS have teamed up to introduce their first jointly-named shoe. The GEL-MAI G-TX was inspired by two core focuses Asymmetry and Gore-Tex®, borrowing the asymmetry of the original GEL-MAI and a colour scheme of birch and dark forest for a camouflage appearance. Constructed with a suede upper and mini-ripstop fabric the shoe…

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