The latest advance in Nike Yoga apparel is now on nike.com. Source: Nike Yoga Infinalon In the midst of dialogue about Under Armour’s difficulties during COVID-19, Lululemon’s growth was brought up as the anti Under Armour story. I wrote about the brand in 2017, but I also thought Victoria’s Secret was doing an okay job…
Source: https://shoeinshow.com/episode/207-footwear-ceo-coronavirus-david-kahan-birkenstock/ David Kahan brings up an acronym in VUCA: Volatility, Uncertainty, Complexity and Ambiguity, to delve into a discussion that isn’t centered on footwear solely and relates to all of our lives in every industry. The interview covers some of the problems for Birkenstock and addresses an issue that I’ve discussed often about how…
StockX has made the decision to keep its authentification centers operational during Covid-19 Source: StockX’s Resell Market is Stronger Than Ever During Covid-19 A few weeks ago I wrote a post on Hibbett Sports staying open during the early wave of Corona-virus reports. SIG | Susquehanna, LLP Delivers Detailed Report On $HIBB Hibbett Sports’ Failure…
In recent years, the value of stock buybacks has come into question. Discover what the pros and cons of stock buybacks are. Source: Are Stock Buybacks a Good Thing or Not? In 2017 I wrote this article: Adidas Stock Jumps 9% | A Detailed Discussion on Why? Explaining why adidas was growing as Under Armour…
Anyone who knows me, knows that I’ve been actively tracking Under Armour as a company for over 5 years. I, at one point, used the company as a model for my own shoe company. In this time I’ve written 491 posts that have either discussed UA directly or indirectly. That’s enough to write a book…
Source: Under Armour faces coronavirus cash crunch, borrows $700M On March 10th I wrote a post that derived from an in-store visit here in Memphis. The post was about the Curry Be Amazing basketball shoe released to celebrate International Women’s Day. In this post I gave my thoughts on the sneaker and that evolved into…
Visit NikeInc.com for more information Source: NIKE, Inc. Reports Fiscal 2020 Third Quarter Results Revenues increased to $10.1 billion in the third quarter, up 5 percent on a reported basis and up 7 percent on a currency-neutral basis, driven by 13 percent currency-neutral growth in NIKE Direct with digital growth of 36 percent and strong…
Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. Source: SIG | Susquehanna International Group, LLP The link above is to the Susquehanna website, but not the report. As a subscriber to their sportswear analysis service I receive reports on the various footwear companies on the stock market….
Buy and sell authentic adidas shoes on StockX including the adidas Yeezy Boost 350 V2 Cinder and thousands of other sneakers with price data and release dates. Source: adidas Yeezy Boost 350 V2 Cinder Resellers are despised. They snatch up product before regular people can grab a pair for themselves. They use bots, connections with…
The company announced today it will temporarily close stores in the United States, Canada, Western Europe, Australia and New Zealand to limit the spread of COVID-19. Source: Nike Coronavirus Statement A conundrum is an “intricate or difficult problem.” On the surface the closing of Nike stores is a reasonable and logical step in stemming the…
Morris A. Modell opened his first store on Cortlandt Street in Lower Manhattan in 1889. Source: Modell’s Sporting Goods to Close All Stores After Bankruptcy Filing When I began writing the book Nike’s Consumer Direct Offense, Amazon & StockX: The Disruption of Sneaker Retail, I floated back and forth on placing “sneaker retail” in the…
Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology Source: The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR I made the difficult decision to tie my predictions for brands to new concepts being…
Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…
New Balance Becomes an Official Marketing Partner of the NBA Source: New Balance and NBA Announce Multiyear Global Agreement Where do people get their sneaker information? Do people actually look up information about sneakers? Are parents who are low to middle income with children researching running shoes or are they looking for the best prices?…
Source: https://www.comunitymade.com/ Part 2: https://arch-usa.com/building-a-custom-shoe-with-comunitymade-cost-breakdown-and-material-selection-part-2/ The buzzword for the entire sneaker industry is “sustainability”. Every brand has made it a point to highlight what they are doing to become carbon neutral. Saucony ran an ad during the Super Bowl. adidas has heavily invested in Parlay for the Oceans to utilize recycled plastic. Nike and Under…
Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once t Source: Why We Run If I make a shoe that doesn’t do anything there are a limited…
Source: The KAWHI Signature Shoe Revealed All-Star Weekend is the biggest sneaker moment of the year. The NBA takes over a city and activations from brands are at the forefront of all discussion on websites and even people who aren’t interested in sneaker ‘culture’ become aware of the shoes that the NBA athletes are wearing….
picture via NBA.com Source: PUMA.com | Forever Faster. Digital chunks, NBA viewership, influencers, Youth culture and sneaker culture… all of these things crash together but aren’t discussed in detail by those attempting to understand how to create an environment where basketball sneakers become treasured gems again. All of these things matter to marketing teams, but…
Source: J.Cole | PUMA.com The abundance of options that exist in footwear means that the company that carries the most shelf space is typically the company that wins. There isn’t any secret that one company dominates the hearts and minds of consumers when it comes to sportswear. As a matter of fact, it’s what makes…
Source: Pensole Design Academy – Portland, Oregon BOSTON, MA – FEBRUARY 9, 2020 – As the world leader in producing high-performance rubber outsoles, Vibram has signed a multi-year partnership agreement with PENSOLE Academy, which starts this year. This new agreement further establishes the longstanding relationship between the two organizations in fostering strong industry relationships and developing innovations. In this…
Source: black-history-month I typically look at the websites of brands prior to writing a post. When brands fail to clarify the concepts behind their products, at that point I will create an analysis that allows for a discussion on marketing and branding. My business is built on my ability to help companies, and most recently…
PRODUCT STORY Back in 1980, we introduced the Fast Rider: Source: PUMA x CHINATOWN MARKET Future Rider B Men’s Sneakers | PUMA US The Rider is a product that was born in the 80s and Puma has decided to update the model. This is a decision based on the trend of retro and modernizing classic…
