The LeBron XXI evolves the low-cut profile of the LeBron XX with premium lightweight materials modeled after the properties of an oyster shell. The shoe is built to serve the next generation and is inspired by LeBron’s daughter, Zhuri. The latest LeBron is arriving for the King’s 21st season. The sneaker isn’t the impressive aspect;…
Source: New Balance Unveils the Newest Version of the FreshFoam X Family with the FreshFoam X 1080v13 When a brand delivers a new product and they roll it out with imagery across the spectrum without leaning on retro or trying to coax sneakerheads into buying into their brand, it shows an understanding that the majority…
Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…
Varvatos comes into this role with decades of experience, having propelled brands like Polo Ralph Lauren, Calvin Klein, Converse, and his namesake brand, John Varvatos, with his design aesthetic, mastery and acute sense of detail. A true visionary, John created both the boxer brief at Calvin Klein and the laceless sneaker for Converse during the…
adidas celebrated history in the making yesterday as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history Source: adidas Celebrates Future of Sport with Record-Breaking Crowd in Nebraska, Signs Star Volleyball Player Lexi Rodriguez to NIL Deal One of adidas’ biggest downfalls has been the…
Samba Shoes | adidas US Conversion, in math and life, is difficult. In marketing it might be the hardest aspect of growing a business. In sportswear, a conversion happens throughout several points of engagement with a potential consumer. There is the moment of introduction, there is an attempt to reinforce and then a brand has…
The NATURE BATHING™ PACK offers a calming sensation from door to trail. The collection brings together some of the running community’s favourite ASICS silhouettes, including the GEL-NIMBUS™ 25 shoe, each rendered in calming neutral hues that mirror tones commonly found in nature. To further evoke the great outdoors through its design, the shoes in the…
Could the increase in Nike heat be shaping the theft at the retail outlet? Above is a Release Calendar on Dick’s website. This is something usually done by stores carrying high heat product. DSG in the past focused on marketing a diversified product mix over highlighting one brand. I recently visited a Hibbett Sports store….
Humanrace Samba Tones By Pharrell | adidas US The Samba, Gazelle and other styles by adidas have seen a resurgence in interest due to social media trends. It’s an important moment for adidas as they adjust to life post Kanye. While Yeezy’s removal from the adi ecosystem is more important to the North American market,…
Under Armour ‘The Ultimate Team Talk’ – AI speech generation (hedgehoglab.com) adidas has a grip on the UK soccer scene and the revival of Terrace fashion gives the brand an advantage over every sportswear competitor in the region. This advantage is expanding into sales globally as the Samba and Gazelle, both classic futbol sneakers, are…
A New Way to Score More (underarmour.com) To celebrate the program’s launch, those who enroll in UA Rewards by August 2 will be entered for a VIP experience with 4x Champion Stephen Curry*. One winner and their guest will win an all-expenses-paid trip to meet Stephen. The exclusive offers don’t stop there! Those who enroll…
Source: Men’s Tree Flyer 2 – Blizzard, Bloom Coral (Blizzard Sole) When an athlete does the same type of training for an extended period it can lead to injury and plateauing. In fitness and sports a shock to the system delivers results, but it takes time for the changes to show. When is the perfect…
Sportswear is not an essential, but it is a necessity. I have a closet full of workout clothes and casual apparel. A lot of it is from Nike. I picked up Nike polo shirts because I operate an e-commerce site requiring me to pack and ship and carry huge boxes around in the Memphis heat….
I recently had a dialogue with the Wolverine Worldwide team on increasing their demographic and reach for Merrell and Saucony. In that discussion I talked about the lack of Saucony highlights in track and field and why this could potentially be a small and inexpensive method of garnering favor with a demographic the brand isn’t…
How Motion and Emotion Power Jordan Brand Design for the Next Generation — NIKE, Inc. I responded to a Tweet on Nike’s release strategy for Jordan Brand. After responding I realized that I hadn’t done a research dive into what JB has been working on and if they have completely relegated their marketing to IG,…
NIKE, Inc. Reports Fiscal 2023 Fourth Quarter and Full Year Results — NIKE, Inc. BEAVERTON, Ore., June 29, 2023 — NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2023 fourth quarter and full year ended May 31, 2023. Full year reported revenues were $51.2 billion, up 10 percent compared to prior year and up…
Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit Future 50 Cranks Up the Preseason Heat (underarmour.com) Marketing and branding are often confused for understandable reasons. The process of advertising to…
Rokt is the global leader in ecommerce technology & software solutions, driving more value per transaction with personalized experiences. Request a demo today. Source: Rokt | Unleash Relevancy in Ecommerce Adding a personalized shopping experience to StockX could be seen positively or as a sign that one of the fastest growing third party e-commerce sites…
The Luka 2 Is Built for Creating Space on the Court — NIKE, Inc. Nike seemingly captured lightning in a bottle for the basketball division. Less than two years ago the lineup of sneakers saw a resurgence. The models were slightly fresher than they had been and as the alignment with Kobe seemed uncertain, Nike…
Many continue to be critical of downtown #Portland but today was another example of the light that continues to find its way through the cloud we are supposed… | 13 comments on LinkedIn Source: Stephen Green on LinkedIn: #portland | 13 comments I tend to focus on the business aspects of the sneaker industry…
Runners’ quirks: Be the weird you want to see in the world | On (on-running.com) A week ago, Stephen Green reached out and asked me about On-Running. When Stephen asks a question there is usually something under the surface rumbling. I had written stories about On that ranged from exciting and positive like the OAC,…
The last three months website traffic for Footlocker.com decreased 4.73%. Finishline.com decreased 6.10%. Hibbett.com dropped 6.37%. These are all stores heavily reliant on the Nike Wall. Meanwhile Nike’s site remained flat with only a 0.85% decrease in traffic with an incredible 153.7 million visitors. Nike’s visitors obliterate the website traffic of its wholesale partners. This…
