Source: SLOW DOWN FAST: ADIDAS & JAMES HARDEN CREATE SPACE WITH HARDEN VOL. 3 As adidas prepares to launch the third model in the reigning MVPs line, Nike is also preparing for their NBA launch with their signature models from LeBron arriving and the KD 11 launched during the summer. There is an interesting approach…
Yeah, I know purrrfect is kinda wack… just go with it. Source: PUMA Basketball | PUMA.com A few months ago when the PUMA Basketball journey launched again, I wrote a post explaining that I thought a lot was wrong with how it was done. Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk…
Source: UMass Boston Establishes Motley Chair to Head New Sports Leadership and Administration BA Program New Balance has been quietly erasing their big mistake in supporting President Trump after their issues with the Obama Administration and the TPP. At one point New Balance was being touted as the official shoe of White Supremacists. It didn’t…
The launch of the Air Jordan 33 happened last night in LA. Every sneaker website is writing about the new shoe and discussing the looks and if it will perform well on the court and at retail. Nike has made a concentrated effort to control their narrative and to regain some of the search lost…
My favorite collection of insiders are looking to celebrate their 75th Anniversary with a logo redesign. This is important as the only group fighting for sneakerheads behind the scenes are the people at the FDRA. While we talk colors and resale, they are trying to make sure President Trump doesn’t kill our industry with…
Explore and buy the Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’. Stay a step ahead of the latest sneaker launches and drops. Source: Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’ Release Date The sell through of any product released is always a matter of right…
Source: NEW BALANCE USES ARTIFICIAL INTELLIGENCE TO CELEBRATE HOW PEOPLE EXPRESS THEIR INDIVIDUALITY DURING FASHION WEEK Neither did I. Fashion Week, as large as it is and as important as it tends to be for brands, really doesn’t resonate outside of certain circles. While I tout the niche areas for marketing, New Balance is in…
It’s never advisable to try and take on a giant at the height of its powers. The goal is to chip away at the giant via small attacks. Nike pulled off one of the biggest ad campaigns in history with the launch of Just Do It on the back of Colin Kaepernick’s protest. This…
Source: Tri-State Defender and Fred Jones Jr. (pic via TSD) At this point the “Just Do It” campaign has been on every news outlet across the country. Typically I would join in the discussion, but with so many opinions on the matter another voice would simply be noise. Instead it’s more important to shed…
Source: NEXT WAVE: INTRODUCING PRO BOUNCE & MAD BOUNCE FOR THE NEXT GENERATION While the obvious fact that basketball shoes no longer dominate footwear sales would lead many analysts and observers to overlook adidas basketball’s latest shift to the sport it seemed they had basically given up on when they gave up sponsorship of the…
If you take a moment to browse through my videos on YouTube you’ll notice I have Champion tees in almost every color. I rocked Champion gear in the 90s and I’ve come back to the brand as a new generation has started wearing the apparel and accessories. One of my favorite lines from Wu…
Sarunas for most of us plays Dro getting it in on HBO’s Insecure as the man in the “open” relationship. Under Armour has pegged the 6-8 actor/writer as the host of their latest online show, Home Court. Sarunas played ball at Portland State so the discussion of hoops and lifestyle is a natural fit….
Today I got an e-mail from one of the subscribers to my YouTube channel. It wasn’t the first e-mail I’ve gotten. Over the years one of the main questions online shoppers ask is, “Are these shoes authentic?” I ran one of the biggest online shops on Amazon with perfect feedback at over 600+ feedback and…
The above tweet showed up on my timeline this morning. My first response was, “Wait Russell Wilson has a signature shoe and Serena doesn’t?” In the words of every internet meme, “dafuq?” I’ve tried to be as civil as possible on this blog. I really attempt to maintain an above the belt attitude, but Russell…
Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between. Source: PUMA.com | Forever Faster. Last year when Nike did a Flash Sale in the midst of adidas’ ‘takeover’ of the sneaker industry analysts attempted to use it as a sign of…
Source: http://shoeinshow.com/mediacast/114-lightin-it-up-with-chris-burns/ #114 Lightin’ it up with Chris Burns Chris Burns // Founder/Owner // ARCH Footwear industry analyst and commentator extraordinaire Chris Burns rings up Shoe-In to provide his many thoughts on the Puma/Jay-Z collab, the cooling off at adidas, the dominance of NIKE, the importance of the resale market in tracking athletic brand…
The Basketball Tournament (TBT). Single-elimination. Winner-take-all. $2 million. ESPN. This summer. Sign up as a fan, support that team that wins, and you could win a share of the prize! Source: The Basketball Tournament (TBT) Yep, I know this is a sneaker site, but brands are no longer sneaker companies. In today’s retail environment brands,…
Way back in 2009 when I launched ARCH after Sho-Shot and Center Court Basketball came to an end, I lectured at the University of Memphis on why developing your own platform was important. I explained in that course that the only reason Sho-Shot was capable of grabbing the International Basketball League uniform deal, 9 colleges…
2:19 This week my focus for the end of the video is on Saucony’s excellent collaboration with their small retail accounts. As many companies go DTC Saucony remains consistent in their relationships with running specialty shops. This collab with heritage tee shirt company Homage is an example of that: http://blog.saucony.com/every-day-run… Other stories for this…
After spending several years out of the limelight since the last time we brought the adidas Originals Trimm Star back I’ve been touting lately how resale can inform brands of momentum. I wrote a long post giving some specifics, but I’ve also discussed here on the site the importance of small as it relates to…
Nike movement specialists worked with kids to understand their unique biomechanics. Those insights led to the Nike Future Speed running shoe and Nike Future Flight basketball shoe, available July 1 on nike.com. Source: Nike’s Future Series Rethinks Sneaker Innovation for Young Athletes Nike has such an endless amount of capital they can attempt a number…
In this episode I introduce some of the important topics I wrote about on the site this week, but I spent the majority of the time showing how in 2015 and 2016 I recognized a hard shift by Nike that would shape the future of the company and help them to return to growth….
