Insider Ties – Page 9

Is $ONON On-Running’s Limited Recognition Outside of Specialty Running a Plus or Minus?

Chris Burns3 years ago3 years ago11 mins

On-Running IPO’d this week and the stock is doing well. They delivered their financials to the SEC in this report: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001858985/05cfa4bd-f367-4724-aed9-4c6a8b679a43.pdf I took a moment to do an impromptu survey on Facebook to ask if anyone had every heard of On-Running? The results were as I expected. https://www.facebook.com/chris.burns.714/posts/4704529422891538?notif_id=1631884169231863&notif_t=feedback_reaction_generic&ref=notif As of 9-17-2021 the limited data (I…

The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul

Chris Burns3 years ago3 years ago210 mins

Source: eBay Celebrates its Sneakerhead Community by Releasing a Collection of the Greatest Kicks Never Sold I ran across a smart paid promotion with Jazerai Allen-Lord for eBay’s Inside Drop Campaign: https://www.instagram.com/reel/CT5N3tuF64k/?utm_medium=copy_link The reason this is smart, is because instead of simply using influencers to sell eBay as “cool”, influencers who don’t really sell sneakers,…

How Does FILA’s New Women’s Size-Inclusive Performance Collection Move Beyond Perception?

Chris Burns3 years ago3 years ago14 mins

Source: FILA Launches a New Women’s Size-Inclusive Performance Collection In this first sentence I have to state openly that I love to see Black women in fitness imagery and copy. Far too often brands utilize what mainstream marketing people assumes will sell gear. This is not to minimize smaller women, or white women, but the…

Bodega’s ‘In Conversation w/ Kacey Lynch of Bricks & Wood’ Is Transformative Content

Chris Burns3 years ago3 years ago06 mins

pic via Bodega Source: In Conversation w/ Kacey Lynch of Bricks & Wood I’ve been a fan of Bodega for a very long time. As one of the indie sneaker boutiques I see doing a variety of projects to inform and engage their fans, I often use them as an example of what larger retailers…

Puma Nabs Killian Hayes Understanding the Importance of the Global Aspect of Basketball

Chris Burns3 years ago3 years ago02 mins

Source: PUMA SIGNS NBA GUARD KILLIAN HAYES TO THE PUMA HOOPS FAMILY – PUMA CATch up The NBA’s MVP is a Nigerian who lived in Greece. The best rising star in the league is from Croatia and while the U.S. still dominates the game of basketball, that dominance is basically a 100m dash where the…

CLAE AW21 Collection, Quality is Everything | Should Brands Know and Maintain, or Train to Gain?

Chris Burns3 years ago3 years ago07 mins

CLAE continues to be a leader in what I have labeled as elegant, elevated athletic footwear. This market is consistently overlooked and unfortunately for CLAE the boutiques that should be able to enhance the profile of the company and introduce the brand to a new demographic, are also deeply embedded into hype culture, forcing the…

Complete Separation From the Pack | Birkenstock’s Performance in a Casual World

Chris Burns3 years ago3 years ago010 mins

BIRKENSTOCK Kyoto Suede Leather/Birko-Flor In the final post on the distinction I’ve noticed taking place by Birkenstock, I wanted to share information on a person working behind the scenes to ensure the brand doesn’t run into any issues with claims and misrepresentations. People aren’t running in Birks. They aren’t doing deadlifts or HIIT in Birks….

The Air Kiy Manufacturer Hit My DMs with Patent and Trademark Information

Chris Burns3 years ago3 years ago01 mins

While many people in sneaker culture utilize IG to interact and built their audience, since I write more business focused articles on the site, I use LinkedIn. Last Saturday, I was contacted by a person named Ocean Yan. Ocean introduced himself and explained that they were manufacturing the lightning bolt sneakers that look like the…

Delineation: A Deeper Dive Into Birkenstock’s Separation from the Pack

Chris Burns3 years ago3 years ago213 mins

pictured above is Maya Wasowicz – In her coach’s opinion, Maya Wasowicz is one of the ten best karate fighters in the world. When the Polish-born athlete moved to New York at the age of eleven, she did not speak a single word of English. Her passion for sports introduced her to karate. Here, she…

Sydney McLaughlin smashes WR in 400m hurdles Tokyo Olympics | Where is the Brand Celebration by New Balance?

Chris Burns3 years ago3 years ago08 mins

Note: The team at NB reminded me that there is a Blackout according to Rule 40 during the Olympics: Rule 40, a bye-law of the Olympic Charter, states that “Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his or her person,…

Don’t Talk About It, Be About It: Zappos Holds True to Supporting Black Business with NinetyNine Products Launch

Chris Burns3 years ago3 years ago09 mins

Just dropped: Exclusive styles from NinetyNine Products, a community-minded, Black-founded design studio out of Harlem. Perfect for sneaker-loving teens, college kids, and anybody just wanting to look fresh. Source: 99 Products on Zappos In 2020, brands and retailers made vows to support the Black community. In 2021, with consumers returning to malls and retail in…

When Brands Underutilize Platforms, How Do You Get the Message? York Athletics

Chris Burns3 years ago3 years ago15 mins

YORK Athletics Mfg. is a 3rd generation family owned performance footwear brand based out of Boston, Massachusetts. Backed by footwear industry heavy weights, they’re blazing a new trail in the health & wellness community with their ‘Out of Step’ mindset and fighting spirit. #footwearforfighters I’ve long known about York Athletics. I don’t own a pair,…

ASICS Ventures Invests in Startup: Japan Healthcare and their HOCOH Custom Made Insoles

Chris Burns3 years ago3 years ago02 mins

Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS VENTURES INVESTS IN MUSCULOSKELETAL DISORDER PREVENTATIVE MEDICINE STARTUP, JAPAN HEALTHCARE| ASICS Global – The Official Corporate Website for ASICS and Its Affiliates I’ve been keeping a running tab on the investments ASICS has been…

@SneakerPhetish Made One of the Most Informative and Hilarious Videos in Sneaker Culture

Chris Burns3 years ago3 years ago01 mins

I’ve addressed the discussion on knock-off Jordans, but this is the best explanation I’ve seen. No more words, if you have the time, just watch this. Kari did a fantastic job of discussing this in detail.

As Reebok’s Imminent Sale Looms, the Brand Finally Looks Free | CrateMaster: A Film by Kerby Jean-Raymond

Chris Burns3 years ago3 years ago211 mins

Reebok only has about two small sections on the wall at retail outlets. They are typically combined with New Balance, Fila and adidas. In many retail stores they don’t have any floor space at all, and due to the sheer volume of Nike product in every sneaker store, Reebok, which shouldn’t be overlooked, can be…

Not Just Allbirds, NFW Continues to Add Believers | BMW iVentures Invests in Natural Fiber Welding (NFW)

Chris Burns3 years ago3 years ago14 mins

Mountain View, CA (July 13, 2021)… BMW i Ventures today announced an investment in Natural Fiber Welding, Inc. (NFW), the leading creator of all-natural, plastic-free alternatives to materials such as leathers, foams, and textiles. The financing round will enable the company to scale from the batch processing of materials to commercial roll-to-roll production. The announcement…

Could Limited Distribution and a Premium Upgrade Make The Lakai Telford a Thing?

Chris Burns3 years ago3 years ago06 mins

We are proud to reintroduce one of our most iconic heritage models, the Telford. A hi-top with padded ankle support on our XLK cupsole technology with durable improved tread. Lightweight, flexible and comfortable right out of the box. Source: Telford – Red/Navy Suede I know you see the immediate reference to another popular sneaker skaters…

adidas Rolls Out Performance Options Celebrating a Summer of Sport

Chris Burns3 years ago3 years ago07 mins

As athletes continue to return to competition, we are celebrating sport this summer with our biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all tea Source: CELEBRATING THE SUMMER OF SPORTING COMPETITION WITH PERFORMANCE FOOTWEAR DESIGNED TO INCLUDE ALL SPORTS, TEAMS, AND ATHLETES The Olympics offer a moment for every brand…

Insider Ties

Amazon Prime Live Shopping featuring adidas, Reebok and NB Discussion

Chris Burns3 years ago3 years ago03 mins

I was browsing using the Firestick a few nights ago and an ad showed up in the app for adidas Summer Running. I clicked through and there was a previous Live Stream associated with the product. In the app, Reebok and New Balance were highlighted as well. The same woman was used in the presentation…

A Surprising Sold-Out Sneaker From On-Running

Chris Burns3 years ago3 years ago05 mins

THE ROGER Clubhouse is the standout tennis-inspired sneaker created with Roger Federer. Featuring concealed CloudTec® and Speedboard® technology for all-day comfort and agile movement. Free shipping & returns. Source: THE ROGER Clubhouse Limited Edition: everyday sneaker | On A few weeks ago, I felt I needed to deliver a list of alternatives to the Nike…

NOBULL Has No Idea that Ludacris is a Brand Ambassador | Men’s Health

Chris Burns3 years ago3 years ago04 mins

At 3:59, the Men’s Health video below shifts into a discussion on Ludacris’ fitness routine. I watched this because I just saw Fast 9 and as usual the comedic timing of Tyrese and Ludacris was definitely an added bonus in a film that was actually ludicrous. The stunts were insane, and Tyrese and Luda rode…

Social Media, Solely, is not a Solution | INKKAS® Global Footwear

Chris Burns3 years ago3 years ago02 mins

INKKAS® Footwear offers online shoes, sneakers and boots that brings the world together. Made with authentic textiles from Peru, Guatemala, Mexico and more! Source: Online Shoes and Sneakers for Men and Women | INKKAS® Global Footwear While browsing Facebook I ran across an ad for Inkkas. I recalled the company from when I funded on…