Source: Shop All – Aimé Leon Dore
Aime Leon Dore was established in 2014 by Teddy Santis. I needed to write that first sentence because as involved as I am in the scene, if it weren’t for Kith, I’d have no idea that these simply constructed garments based on the gear I wore or wanted in high school was becoming a mainstay in the fashion industry.
When I talk about becoming an owner, this is what I mean. There is an appeal in retro right now that caters to guys that aren’t in that demand category of 18-28 years old. The warm ups and shearlings we rocked while listening to WuTang is now the next movement in fashion so it stands to reason there is room now for what I think the next big market is 30-50 year olds. The generation of guys in this age range grew up on LL and Run DMC and they created the era of fresh that is being copied and styled. Aime Leon captures that era. Use the link to peep the collections. Here are more pics: