Dope S–t I Like: Bodega x Asics Gel-Mai ‘Underground’

The boast of heraldry, the pomp of power And all that beauty, all that wealth ever gave,Awaits alike the inevitable hour.The paths of glory lead but to the grave

Source: Bodega x Asics Gel-Mai ‘Underground’

Bodega continues its assault on how footwear is sold in a retail environment. Take note smaller shops. This video is a double entendre as it speaks to the Underground via a sneaker drop with Asics and the Gel Mai. The shoe pontificates on death and the visual can be an analysis of sneaker shops who have aligned themselves so thoroughly with Nike and faux urban culture. Use the source link to see more pictures and to read the dope copy on the video and kicks.

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Chris Burns
Chris Burns
Founder, Writer and Webmaster at ARCH & CBP

Chris B. is the founder of ARCH.

The ARCH network is unlike other sneakerhead sites. ARCH is a more informative look into sneaker culture. By presenting information about the business of sportswear through marketing analysis, updates on stock prices and introductions to new brands and styles, the site is easily distinguished from the everyday site only giving you release dates.

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