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Dope S–t I Like: Kith Announces New Bergdorf Goodman Store & Collection | Kith NYC

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This Wednesday, 1 day after our inaugural fashion show KITHLAND, we are proud to announce the opening of the latest Kith shop. This new storefront is located inside the Bergdorf Goodman’s Men’s Store on the Third Floor of the legendary Fifth Avenue flagship. This exciting new shop, designed in partnership with avant-garde architectural agency Snarkitecture, will feature a Kith x Bergdorf Goodman collaborative capsule in addition to selling Kith originals. The new Kith shop is designed to invite customers to experience Kith’s unique vision of retail, with a design that connects the new shop with Kith’s three existing stores. Signature

Source: Kith Announces New Bergdorf Goodman Store & Collection | Kith NYC

  1. The concept is dope and bringing streetwear to the high end market is always a good thing.
  2. Ronnie Fieg is a branding beast and that tracksuit he’s wearing up there… Look at the embroidery on the left pocket. (Click the link and look at the pictures).
  3. What’s old is new, always.

Kith gets it. I get it. Sneakers are about ownership. Those who understand that it is better to own than be owned work inside of the culture and outside. They realize that having the dopest pair is only as dope as owning a share of the market. This is a collab that won’t get much press because sometimes we simply don’t pay attention, but understand this, when a luxury brand decides to move a label to the outside of an item of clothing for the first time in its history, that’s HUGE.