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Dope S–t I Like: NJR x JORDAN COLLECTION

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As part of a unique Nike/Jordan collaboration, Neymar Jr. becomes the first football (soccer) athlete to feature the Jumpman on his boots.

Source: Nike News – NJR x JORDAN COLLECTION

I don’t know how many times I discuss marketing on this site, but it’s not enough. Nike simply knows how to connect the product to the consumer. This layout of the Neymar collection is so vivid and descriptive, I don’t even watch soccer, but I’m interested in the branding of the release. The importance of storytelling in the release of product is vital to the success of the brand.

If you simply put Kanye in a pair of shoes and his story is what sells the shoe. With an athlete like Neymar who is popular globally, but not so much in the US, it’s important to create a narrative and explanation. In doing so the story grows and the consumer feels connected. Use the source link, but look at this video and the pics and realize, Nike is beyond the next level in marketing. They have made a damn cleat into an experience.