In the fourth issue of “ASICS Tiger VOICE”, we have Mr. Ricardo Nunes, the head of the SneakersBR, a sneaker website in Brazil. As a leader of Brazilian sneaker culture, he talks about the originality of the ASICS Tiger brand.
This weekend I thought I had a visitor who was a smart guy. He called me on failing to mention the global aspects of Puma. For the record, my dialogue is almost always about the US Market as it is the biggest in the world. This doesn’t mean that the rest of the world doesn’t matter. (It turned out dude was just a troll writing to use the word psuedo intellectual because he probably just learned it.)
Hip-Hop has made sneaker culture a connected tissue. In all honesty adding Sneaker culture as an element of Hip-Hop isn’t a stretch. B-Boying created the flair associated with kicks and began the casual wear of sneakers just as much as basketball and Walt “Clyde” Frazier brought style to the courts with the Puma Clyde which became the B-Boy shoe of choice.
Asics, is doing a great job with these series of Tiger Voice. This is number 4 and I have to say they are coming way too slow. This is the type of marketing that a brand needs to build the audience connection. The interview is short, but dope. Use the Source link above and Get To Know Ricardo Nunes of Sneaker BR in Brazil.