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Fall 2012 Lookbook: The Allen – ARCH Casual

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I have to eventually start planning ahead like a real shoe company. Over the past few years I never really had direction and I simply made shoes when I could. Without vision and foresight, and the belief that I can actually make ARCH into a viable entity in the shoe industry, I might as well stop and let this go. With that said, here is the Fall colorway lineup and yes it includes a white shoe that will more than likely drop in the summer. Feedback would be nice, or comments. Should I get more adventurous? My favorite color in this pack is the Autumn Rust and Chocolate.