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Insider Ties: adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility

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– SPEEDFACTORY seen as the ultimate in Futurecraft with facility able to create completely unique product through high-speed process – – First product – the adidas Futurecraft M.F.G. (Made for Germany

Source: adidas NEWS STREAM : adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility

I know this is going to be shared throughout the net, but just the idea that adidas is going to be manufacturing shoes in the US is news, big news. The pricepoint on the Speedfactory shoes will undoubtedly be high, but the potential for job creation is there and Atlanta could become adidas’ Boston (a reference to New Balance).  The Nike Kitchen does the same thing, but it hasn’t been discussed in great detail the way adidas is making sure to promote their Speedfactory. With this news shareholders have to be happy about how the brand will maintain its growing share increase. Here are photos of the first shoe unveiled. Use the link to read more.