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Insider Ties: Under Armour x UCLA?

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While I was asleep I guess Under Armour won again. In May UA signed a 10 year deal with UCLA. I’ve always known UCLA as an Adidas school so seeing the Bruins in the Royal and Gold that represents the UC system in Cali is a shocking development, but it is also very telling of the growth of the company.

“(a) 15-year performance footwear and apparel agreement. Under Armour Founder and CEO Kevin Plank joined UCLA Director of Athletics Dan Guerrero to introduce the partnership between one of the world’s most recognizable collegiate athletic programs and the global leader in innovative performance products.”

What’s great about this partnership is Under Armour is doing something that the other “big” companies often fail to do. They are outfitting all of the 25 programs including the band at UCLA. That’s kind of a big deal.