“Over one million square-foot facility will house 1,000 employees; optimize product distribution for company’s growing direct-to-consumer business.”
When you’re right, you’re right and Under Armour looks to the leader for its cues and there is nothing wrong with that. What do I mean? Look back over the Insider Ties series and you see a theme in my commentary on the next move for footwear brands, DTC. It’s the reason behind every shift in the sneaker business and it becomes more and more evident everyday that although I’m the only one really talking about it, I’m getting it right.
UA’s next move will stimulate the local economy of Maryland, but as UA grows, it already recognizes the power of having an e-commerce platform that allows for maximizing a return for all shareholders. While UAs move to strenghthen its e-commerce won’t have the seismic shift that Nike is currently creating, it is going to be a game changer as Under Armour through its recent acquisitions of tech companies begins to establish a great digital footprint. This is really big news!