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Insider Ties: Vans, Timberland and The North Face Appoints New CEO

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The change is effective Jan. 1. picture by Dhanraj Emanuel.

Source: Parent Company of Vans, Timberland and The North Face Appoints New CEO

I’m always interested in analyzing the information from Footwear News. The site aligns with my idea for becoming a more informed sneakerhead. A couple of days ago I made a point to discuss VF Corp and the fact that their stock has been sliding. While FN was placing a positive spin on this, I actually looked at the shares and how they had dropped from a high of 76 to 56/share now. Use the source link through to read about the new CEO who will be taking over, but a lot of companies are taking the time to shake things up, their problems however remains marketing and the ability to connect to the audience as Nike does continuously. This announcement has done little to bolster the market for VF Corp as the month started out at 60/share and is now trading at 54/share. The fall is typically the best time of year for the brand, but as I mentioned with brands like Swims and Nike taking their sneakers into boot and winter active wear territory, VF Corp has a lot of work to do.