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Jordan Brand Delivers Chris Paul’s Insight for the Reborn CP3 XI (The Eleven) | I Give You The Reason

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The veteran guard shares how he’s refined his signature shoe to deliver on enabling what his game is all about: aggressive quickness, agile stop-and-go cuts and intelligent drives. The CP3.XI will be will be available in April on jordan.com and at select retail stores.

Source: Chris Paul’s 5 Essentials For the Perfect Basketball Shoe

Over a year ago Jordan decided that Chris Paul’s signature line had run its course, although the shoe internationally was a strong performer and often finished in the top 5 of signature shoes sold for NBA athletes. The shoe has always underperformed domestically, but there are reasons for this beyond CP3’s performance.

Why Doesn’t the Chris Paul Line Move? Celebrating a Decade of Dedication with CP3

It the article above I explain a few misconceptions about CP3’s sigs made by sneakerheads. I then discuss why the shoes are still being made (they sold 32 Million dollars worth in 2014). A year after the article above was written it was shared that the Melo and CP3 line would not be getting signature models anymore. Neither player saw a drop in 2017. Nike/Jordan returned to the table with the CP3. It makes sense when you consider that the Houston Rockets are the number 1 team in the NBA and they have the number 1 player in the NBA in James Harden who just so happens to wear adidas. The Rockets are a very important team in China and China is a battleground in basketball. For adidas to have the best player in the most important market for basketball and basketball in the international market, Jordan Brand had to give the fans of the Rockets another option.

The thing that I like most about Nike’s control of the delivery of information is that they take the time to create the story and educate the fans of the footwear. In the source link article Nike allows Chris Paul to explain the how and the why behind the latest shoe design. He delivers the 5 essential parts of a performance shoe. Nike delivers pics and this is all done on their platform. You can expect at least one video to arrive with the drop of the CP3.XI and while it won’t be celebrated on sneaker sites in the US, in China the shoe will be an important drop for Jordan Brand.