“Until We All Win” shares Serena’s belief that “there is no wrong way to be a woman.”
This is a Nike film. This should be every brands’ film. Every brand has a roster of women athletes and short inspiring vignettes should be common place. This will not get old… ever. This will not play out. There are poets and young videographers everywhere. They are all telling stories and I know this is a sportswear company tapping into my emotions to deliver me a product, but I. Don’t. Care. The more these stories are told and become common place the more sensitive we are to the world and that makes us all better. This is a Nike film, but it should be a film from every company. Not just a once a year Women’s Day feature. Under Armour nailed it last year, but didn’t return to it. I hope I begin to run across these videos from the big brands more often.