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New Balance Cypher Run Adds Another Mid to the Running Game

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Men’s running shoe has molded foam pods in the heel for extra support where you need it most.

Source: Cypher Run – Men’s – Running, – New Balance

This past week I detailed the adidas UltraBOOST All Terrain and Threadborne Delta 2 from Under Armour as Fall/Winter updates to the running category. New Balance attempts to outdo my choice of UA as the go to for Fall performance be dropping a shoe that comes in at under 90.00 dollars yet it’s stylish and can perform. The name doesn’t hurt either “Cypher” has just enough recognition in Hip-Hop to carry some streetwear flavor without going overboard on trying to abuse the culture. Obviously the name carries that team element needed to enter Crossfit and Spartan training as well.

Men’s running shoe has molded foam pods in the heel for extra support where you need it most.
  • 8 mm drop: due to variances created during the development and manufacturing processes, all references to 8 mm drop are approximate
  • Bootie construction
  • Ground contact EVA (Ethyl Vinyl Acetate) foam for cushioning
  • Mid-cut
  • Synthetic upper
  • Molded foam detail around the heel

The shoe is dropping in 6 colorways but the Oxblood below might be my favorite of the group. Use the source link to check out more of the shoes and let me know what you think about this 89.99 price point. I think it’s a smart move. The only issue will be the route to marketing the shoe.

New Balance Cypher Run, Oxblood with Angora

New Balance Cypher Run, Black