The running community in most cities acts almost like a hub for news and information on fitness. In Memphis Fleet Feet and Breakaway Running offer classes, group running events and community building opportunities for those interested in running both competitively and recreationally. This project is in New York, but anyone reading this should immediately inquire about the partnership with both NYRR and New Balance.
What has to happen in the future for brands to be successful is a more grassroots approach to selling footwear. Shops like Breakaway and Fleet Feet will have to develop more personalized (They are already very personalized) and interactive approaches in attaining and keeping clients. Delivering a program to Saucony, Asics, Brooks, Newton and other running shoe companies is beneficial for all parties. Use the source link to read more about this collaboration.