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Newton Gets Content Creation: The Running Front

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Source: The Running Front

I’m writing this because I left Newton out as a brand that understands Content Creation. Newton does not use its content management to deliver info about its product directly. While I think this is a mistake, it’s not a big one. Their content creation is one part motivation, one part marketing as they actually give you stories of sponsored runners and their chosen footwear. It’s a smart strategy.

The blog also covers healthy meal alternatives and workout routines. If you have a minute click through and bookmark the Newton site. If you are turning into a serious runner I recommend their footwear. My first running shoe the CG097 had rubber lug placements inspired by the Newton running system.

Check out one of my favorite stories from the blog on Michael Somsan.