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Nike Basketball Opens KY’s Records at 306 Bowery Shows Retail Trend Shift

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Kyrie Irving’s passion for basketball and music blend at new pop-up retail and trial space.

Source: Nike News – Nike Basketball Opens KY’s Records at 306 Bowery

New York continues to be the launch pad for a variety of Nike concepts. This pop-up shop Jan. 5th to 7th, was created to give the latest iteration of the Kyrie Signature line a presence beyond just digital wear Nike has launched a strong social media campaign including the Questlove/Kyrie Improv video, a XMAS Day secret release of the Samaurai (Sold Out) and the video of streetballer Jahmani Swanson which went viral.

The pop-up shop is an extension of Nike’s new concept for retail. It provides a customer service experience and inspires social media interaction and a one of kind connection to the brand. The store combines Kyrie’s love of music and basketball into a place where you can actually test the next release from Nike Basketball for Kyrie, The Warning colorway.

I hate to keep taking shots at UA but when you compare the release of the Kyrie 3 to the Curry 3 it becomes obvious that UA can’t and won’t spend the money it takes to make basketball a stronger category in 2017. Here are more pics below. Use the source link to read more.