Nike on Thursday filed a burst of patent applications, including two dozen for new technology, the latest sign of the industry’s digital shift and the sportswear giant’s aggressive effort to stay ahead of competitors.
The lead picture is of Nike’s 2014 patents. As always Matthew Kish is on top of the Nike news and this one is important for all the right reasons. I think I’ve used the word multichannel a thousand times on this site in the last six months. Now I’m using the word Omni-Channel. Omni to me implies that a brand or company is going to become so integrated into your life that you don’t even realize you’re being marketed to and you don’t realize why your buying. In other words, welcome to the world of Echo by Amazon. A product that is always listening and will probably set every computer product and tv in your house to market everything that you talk about. It’s that spooky feeling you get when you leave your Facebook App open and then you pick up your phone and start scrolling only to see an ad that is addressing exactly what you were talking about.
Nike is increasing its research and development and that means that they realize that Under Armour currently owns a better tech reach than the Swoosh. When Nike sees this they start making moves to counter. Click through the source link to read about the patents Nike has submitted.