A team of engineers and designers turned to one of Nike’s top footwear technologies to create the ultimate bra that combines high-support performance with unmatched comfort. The Nike FE/NOM Flyknit Bra launches July 12 on Nike+. (pictured Soccer player and Olympic gold medalist Sydney Leroux)
adidas actually jumped on the process of creating apparel from Primeknit in March.
Nike however remains committed to sport in every facet even when sports performance is taking a backseat to casual apparel in sportswear. Instead of taking the road adidas did with their first Primeknit capsule, Nike took Flyknit and tackled a problem that has been plaguing women, a better bra.
In attacking this issue they have utilized Flyknit to create an almost seamless bra that doesn’t rely on the multiple panels sports bra/bras are typically created with.
It’s a solid introduction of Flyknit into apparel and lays the foundation for Nike to utilize Flyknit as more than just a casual apparel item for fashion. Use the source link to read a breakdown of the design elements.
FYI Under Armour also tackled this issue with a Made in the USA version of their Sports Bra