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NYC Marathon: Nike and Adidas Athletes, Ghirmay Ghebreslassie, Mary Keitany win top 2016 races 

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Ghirmay Ghebreslassie, from Eritrea, beat Kenya’s Lucas Rotich by just 62 seconds; Mary Keitany becomes first to win three in a row since Grete Waltz

Source: NYC Marathon: Ghirmay Ghebreslassie, Mary Keitany win top 2016 races

I haven’t done any research on sales post NYC Marathon, but I have to assume that both companies will push forward with marketing campaigns touting the fact that their athletes took home the titles for the grandest marathon in the world. Click the source link to read more.