What Nike Issues are Being Exposed with Nike’s NE Portland Store Closing and Memphis’ NES Extended Closure?

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Jordan Brand is highlighting the holiday drops for 2023. Over the last month the most prominent sneaker in the collection has begun to show up on influencer YouTube channels and on sneaker media platforms. This hints at considerable issues with the grey market for Nike and is reinforced by considerable instances of how shrinkage is…

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A Quiet Collab Continues Merrell’s Support of an Unlikely Demographic | Merrell x Unlikely Hikers

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You are welcome here. Nature is infinitely diverse and so are we. We ARE nature. unlikelyhikers@gmail.com Unlikely Hikers is a diverse, anti-racist, body-liberating outdoor community. The Merrell collab includes: Wide widths and hard to find sizes such as women’s 13 and men’s 16 Plus size lumbar pack and sling Shirts up to size 6X Source:…

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JoIN: Jobs of Interest Now available | DICK’S Sporting Goods Career Site Shows Why They’re #1

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We focus on helping athletes achieve their personal best. If you love sports, you’ll love working at DICK’S Sporting Goods. Source: We Believe in the Power of Sports | Learn About Working at DICK’S Sporting Goods Jobs of Interest Now available (JOIN) is a joint program to educate sneaker culture, students and employees in the marketplace, of…

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adidas Basketball’s 2023 Collection: Chapter 01 Attempts to Recapture Basketball as Lifestyle

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adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…

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adidas Cultivate & B.L.O.O.M. Program is a Continuation of adidas’ Commitment to Black and Brown Communities

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In Spring 2022, adidas announced its partnership with Impact Hub and Blavity.org to launch a new program called Cultivate & B.L.O.O.M. (Building Legacies Out of Movements), an accelerator program Source: adidas Cultivate & B.L.O.O.M. Program Elevates Black and Latinx Entrepreneurs to Accelerate Their Growth & Impact There is an uncomfortable reality of sharing empowering and…

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Oregon Live’s article on Oregon22: “Lifeblood of the sport,’ but for how long?” Captures the Nuance of Sponsorships and Sports

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Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…

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Will StockX’s Pivot in Marketing Help to Offset the Negative Attention from Nike Contributing to the Site’s Declining Traffic?

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StockX has been the fastest growing sneaker resale platform created. The company launched with influencers and the “Now You Know” ads featuring Wale and YouTubers like Foamer Simpson to gain credibility with the sneaker community. They then landed in a Super Bowl ad with Rocket Mortgage. Following those marketing strategies up, the platform rolled out…

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