My want to be an emcee days are far behind me, although I did make an appearance on my son’s recent album. That wasn’t my choice… the song was supposed to be a demo, but he took it and put it on his album, smh. I might as well share it since it makes for…
“We, as African-Americans, are the trendsetters … There would be no Nike and none of these brands if it wasn’t for us setting the trends… How is it possible that in most major cities in America, there is no African-American retailer that has a Nike account? How is that possible?” Source: Kickin’ Facts | Black…
Source: NEW BALANCE AND JADEN SMITH LAUNCH NEW FOOTWEAR COLLABORATION Willow just dropped details on her collab with Onitsuka Tiger; and not to be outdone Jaden and New Balance collide to create a vegan friendly sneaker for the Icon emcee and actor. OnitsukaTiger × Willow Smith But… This wouldn’t be an arch-usa.com post if I…
Source: A design program in partnership with Pensole at the Brooklyn Creator Farm supported by Pharrell Williams. Less than a month ago I wrote a post scratching the surface of the problem of creating diversity in the sneaker industry: adidas’ Dilemma, Nike’s Reality and All Industries’ ‘Truths’: a Paradox On the Difficult Path to Equality…
Onitsuka Tiger Brand Ambassador Willow Smith Source: OnitsukaTiger × Willow Smith | Onitsuka Tiger United States The Fresh Prince has an Air Jordan Sneaker, the Retro 5. The Fresh Prince is not Will Smith. Will Smith is a business person and an entertainer. Last year a strange collaboration took place and I questioned why Will…
The first Nike Rise door opens in Guangzhou July 9, with additional doors in Nike’s global store fleet opening in 2021. Source: Nike Rise Retail Concept I wanted to lead with a picture of Nike Fit inside of Nike’s new Rise Concept in China to stress the touch free process of size and fit in…
7-24-2020 Update: I decided to dig deeper into Timberland and discovered that the company has been doing a lot of work. My post below created a dialogue with the team at Timberland and I’ve adjusted my position on this matter. This is an instance of “Good Trouble” with the potential for a better story. Read…
Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…
On March 15th when I knew I would be shutting down to quarantine and I would be losing my primary source of income, I created a post on LinkedIn where I shared my plan of action. Before the crisis I had begun work on a white paper for a company reemerging from bankruptcy. I was…
picture via NBA.com Source: PUMA.com | Forever Faster. Digital chunks, NBA viewership, influencers, Youth culture and sneaker culture… all of these things crash together but aren’t discussed in detail by those attempting to understand how to create an environment where basketball sneakers become treasured gems again. All of these things matter to marketing teams, but…
Sports brand PUMA believes it’s never too soon to begin thinking sustainably — that’s the idea behind the new kids’ collection TIME4CHANGE. Source: Starting out green: PUMA debuts eco-friendly youth line TIME4CHANGE A few days ago I posted a video on YouTube of a plant based sneaker from Nike. I thought that was one of…
Explore and buy the Jordan Women’s ‘Apparel Collection’. Stay a step ahead of the latest sneaker launches and drops. Source: Jordan Women’s ‘Apparel Collection’ Release Date I’m dropping the source link for the Jordan collection right here to get it out of the way and to give you a reference point for this title. The…
A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment…
Under Armour Takes on Iceland for Reveal of Performance Apparel and Footwear Fusing Run, Outdoor and Style Source: TREK TO THE SUMMIT I’ve been excited by the PR and content coming out of Under Armour. The company has taken a volatile marketplace problem and the injury to its star athlete and they’ve begun repackaging the…
COMUNITYmade is a catalyst for change. We sell premium shoes, handcrafted locally in L.A. and give locally to support the arts, education and ending homelessness. The sale of our shoes fuels our mission to inspire action, participation and empowerment of others in the community. Changing perspectives from ME to WE. Source: COMUNITYmade premium shoes….
In 2017, unlike most sneaker websites, Saucony was my top brand of the year. In my top 40 list the company held a number of spots: The Top 40 Sneakers of 2017 | #1 Saucony 5000 Bricks In 2018, however, Saucony made a decision to work with a series of influencers when the company…
Source: PUMA, BALMAIN and Cara Delevingne team up for first-ever collaboration – PUMA CATch up Where is RiRi for Puma? The last year the superstar has made the incredible leap from influencer and endorsement person to being assigned a brand house under luxury brand LVMH. The natural progression is that Puma has taken a backseat…
photo of the ARCH Allen Merlot by Know Definition https://knowdefinition.com/ The picture above is of one of my shoes I designed and sold. The shoe was named The Allen. I released it in 2012. I sold out of them although they were poorly constructed. I didn’t stick with this shoe for long. At the time…
Source: MilesforPizza Before you get too excited the location for the free pizza is in Williamsburg in NYC and the campaign is in support of the NYC Marathon, so in the words of a famous New Yorker, “No pizza for you,” outside of the City… Actually this isn’t true. If you plan on traveling to…
Source: Vans x Vivienne Westwood Less than a month ago I wrote this post about Westwood x ASICS: Vivienne Westwood X ASICS Should Highlight Sustainability | The Sustainability Report #16: Missed Opportunities in Marketing In it I discussed her thoughts on sustainability. It never occurred to me that she would lend her logo to…
As part of the It’s A Man’s World campaign with Reebok Classic, Allen-Lord talks about the women making an impact on the ground, the need for inclusivity, and the inspiration behind her shoe design. Source: Jazerai Allen-Lord Is Here To Disrupt Things When Reebok gets it wrong I give them the business. Why? I operate…
Source: REEBOK DROPS LIMITED EDITION CLUB C THROUGH FIRST-OF-ITS-KIND SKILL VIA AMAZON AND GOOGLE HOME When Reebok ‘nails’ it, they do a great job. I’m in the process of writing about the “It’s A Woman’s World” campaign by the brand that targets women where they are and features impactful influencers as opposed to reps who…
