Hoodie by Know Definition: https://knowdefinition.com/ When I operated arch as a footwear company, Instagram wasn’t popping and to be honest, it didn’t matter. I underutilized my website and never placed the effort needed into the site because I also ran a successful resale business. The mistakes I made, I learned from and this video is…
The Air Jordan 1 Low “Reverse Bred” was produced in considerable numbers and still sold out. The 1 is now a staple sneaker in every closet, not just in sneaker culture. The classic colorblocking shows up on a variety of brands and there doesn’t seem to be a slow down in the models that Jordan…
The Women’s Air Jordan 3 Laser Orange was much more limited than I initially thought it would be. When the Mocha 3 dropped and took months to finally sell through, I thought the Laser would fall flat. I was wrong. The shoe was not readily available and this gave it a solid resale value in…
In 2016 I wrote an article discussing how big brands could learn from small retailers like Kith and Bodega. Insider Ties: What Big Brands Can Learn From Indie Retail I’ve maintained that as brands shift to DTC and traditional retailers like FootLocker and Finish Line cater to the youth culture demographic, an overlooked segment of…
The Remix Pack from Nike features the TN, 95, 90, 1 and Air Force 1. The most unique looking pair from this collection is the 90. The TN is similar as they both carry a lot of denim on the upper with the combination of printed plaid and camo. The gold stitching here looks good,…
There are so many things that I could have discussed, but I chose Under Armour because the brand has had to claw its way back to a respectable share price in the stock market. They’ve also endured an abundance of analysis telling them that they are wrong for going all in on performance. Why do…
The Air Max 1 has been updated with a suede and nubuck upper and the vamp to the eyelets and around the collar areas also features a camo-plaid print. The tongue carries a holographic patch to top off the design elements. Buy now on eBay
ARCH was originally a sneaker company. When I first started making shoes, I used influences from 361, K1X, Nike and Jordan Brand. I also used inspiration from Air Max 90s and Nike Frees. Sneaker designers have been borrowing since the first shoe was created. With so many options and design tools available, it would seem…
New Balance recently garnered awards from various sneaker outlets as the brand of 2020. The recent accolades were well deserved, but to only look at last year’s 327 success, fails to acknowledge the investment in innovation and design the company has put forth to improve their lifestyle kicks. Articles in this video: New Balance 57/40:…
Jordan Brand has delivered a beautiful Retro 12 featuring indigo dye that creates a patina from wearing the sneaker. The leather is softer than most 12s and the suede has a clean deep blue hue. Buy on eBay
As Vans continues to push Nike back in skate, Nike SB is making sure to utilize all of its assets. The Zoom Janoski is an under 100 model meant to counter those who now looking to the cheaper Vans Old Skool and other models from DC or Lakai.
@david.filar on IG and Tik Tok @AnUntoldNarrative on IG @Devonshire_Road on IG @DavidFilar on Twitter https://davidfilar.com https://www.youtube.com/channel/UCrebVB31q2UYUWpUZ4l-h3A Shout out David Filar for gifting me a one of one piece from his first Devonshire Collection. In this video I unbox and put on the apparel and show you the art prints he included in the package….
Buy my books on the sneaker industry: https://amzn.to/3lD82gb During the last conference call for Nike’s impressive 11.2 Billion dollar quarter, the company announced that they would be opening 30 stores in 2021. They added they would be opening even more in 2022. The Nike Consumer Direct Acceleration is an impressive concept, but because Nike still…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb The 1996 All Star Game is remembered as one of the best of all time. The cactus flavored, teal jersey, MJ and young guns had entered the scene. This Foamposite captures Penny Hardaway’s Orlando Magic colors and features the classic pinstripes and stars on the tongue.
DC Shoes saw a rocketship of website traffic from October through the holiday season. Vans remained consistent with their growth to 11 million visits per month with interactive digital events and videos. Both companies did this by creating engaging homepages that educated and entertained the visitors discovering their site via search. https://www.vans.com/ http://www.dcshoes.com/
The Classic Cortez was released in the 70s and is still a favorite of fans of the Swoosh. The shoe first came to the attention of the world on the feet of Charlie’s Angels star Farrah Fawcett. The model was born from an early bit of innovation from Nike. The original shoes sold by Nike…
Store Re-opening Resale Report & Analysis: https://arch-usa.com/product-category/store-re-opening-resale-report-analysis/ Every year I do a an “end of the year” wrap up and tell my YouTube family how much money I generated from reselling sneakers. While I use the sneakers as tools for research and analyzing brands and retail (my daily visits to retailers are super informative), it’s…
As the quarantine lifted and stores opened, retailers incorrectly assumed they would have to extend discounts to get people back into stores. They were wrong and consumers benefitted, but an interesting thing happened for adidas in this region. The shoes didn’t sell although they were on a deep discount. The Barcelona UltraBoost, one of the…
Visit https://arch-usa.com for analysis, research and content for the sneaker industry. Buy my books on the sneaker industry: https://amzn.to/3lD82gb I had to do a bit of research to find out what the story is behind this new Air Max 1 colorway. The shoe represents the 90s (obviously) and water sports (not obvious). The graphics on…
This year I’ve written about a number of independent brands. These brands do a great job of reminding us they are constantly fighting to gain attention. Here are the links to the brands in this video: COMUNITYmade https://www.comunitymade.com/collections/trending-now/products/womens-molino?variant=32956244951124 Brandblack https://brandblack.com/collections/new-arrivals-women/products/womens-capo-shearling-natural Clearweather https://clearweatherbrand.com/ CASBIA https://www.casbia.com/ CLAE https://www.clae.com/products/bradley-high-welt-black-water-repellent-leather Ewing Athletics https://shop.ewingathletics.com/ NinetyNine Products https://ninetynineproducts.com/
In this video I establish the importance of NPD Group and Matt Powell to explain that my micro set of data parallels the larger marketplace. I then show you the difference in Nike and adidas during this year and how Covid-19 caused problems, but the results were drastically different. I finally explain that adidas needs…
The Air Jordan 13 Retro has always been a solid drop for Jordan Brand. From the Flint to the Altitude, the right colorway is a guaranteed sell through every time. This model didn’t hit right away and can still be found in some sneaker shops. The green here isn’t as rich as it could be…
