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Puma and AC Milan Join Forces For The Long Haul | Marketing

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Source: PUMA AND AC MILAN ANNOUNCE LONG-TERM PARTNERSHIP

As Puma continues to build the narrative behind their soccer boots with new technology and apparel, the brand is preparing for the World Cup and for League play by not only signing countries, but grabbing one of the premier soccer franchises in AC Milan. While this does not resonate in the US, it will equate to countless merchandising opportunities for the brand and should show dividends over time. Puma took over the deal from rival adidas. The amount was not disclosed. Read more by visiting the source link above.