Scarcity and Surprise Won’t Fix The Sneaker Industry

I was reading a post and a series of tweets from a prominent sneaker analyst (Matt Powell of NPD Group) who stated that the sneaker industry is suffering from too much information about releases being available. The analyst also stated that the scarcity model is the reason why sneaker retail was once so dominant. The … Continue reading Scarcity and Surprise Won’t Fix The Sneaker Industry