Jordan Brand may be taking a hit in the market right now, but the brand has taken a serious path towards creating a connection to the community. The ai.jordan.com site isn’t quite pulling views away from Hypebeast and Complex, but for me the site is a daily visit to stay abreast of what’s popping with the Jumpman. In a feature that dropped with the recent release of the Bred Retro 13 release this weekend, the brand connected with the Shoe Surgeon to take on recrafting the classic with premium materials. Like many collabs this will be an extremely limited project, but I’m certain it will be coveted. Use the source link to read the interview and see more pictures including the finished product.
Shoe Surgeon Recreates 23 Pair of the Air Jordan 13
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