This summer, Jordan Brand celebrates two essential elements of the brand’s DNA: the iconic university blue color and premium craftsmanship.
Source: Nike News – Jordan Brand Unveils Select Iconic Retros for the Summer Season
Nike is taking adidas seriously finally and attempting to regain the people they lost to trainers. This may be one of the most exciting lineup of releases from the brand in years. There really isn’t a waste in the pack… well maybe two, no three, hmmmm cue the music, Am I Wrong? Will people care about this enough to drive the resale market for Jordan Brand back to the stores? Because that what this is about right? Resale? I may not be out there grinding and flipping like I was in the past, but I still enjoy the process of projection for the market so with that said, let’s get to it.
AIR JORDAN XI RETRO LOW
The Air Jordan XI Retro Low releases for the first time since 2001. The defining university blue color is featured prominently on the patent leather upper, while a white midsole and translucent outsole ground the clean design.
Should You Prepare to Flip? Hell to the yes. The price point should be right at 170 which makes it a built in hero. 11s remain a classic shoe and although the holiday season didn’t see the Space Jam conquer as it did in the past on the resale front, it sold like crazy… not in GS sizing though. Some are still sitting around today. Dropping that Pantone/UNC Blue which hasn’t been seen in a retro low release… that’s giving the people what they want.
AIR JORDAN VII RETRO
Originally showcased during the 2010 World Basketball Festival, the Air Jordan VII in university blue hits retail for the first time in 2017.
Should You Prepare to Flip? Does a Memphis dude say Mane? Hell yes. This one has been coveted for a very long time and Nike finally gets it right by releasing a shoe in the summer that has classic summer colors. Now, if they drop a 220 pricetag on this joint… it could go the way of the Maroon. No one is really ready to drop 350 on this shoe so watch yourself. If it releases above GR, be careful because this might not be the one to try.
AIR JORDAN XIII RETRO LOW
With university blue accents on the Jumpman logos, the Air Jordan XIII Retro Low re-emerges from the vault. The shoe preserves its original detailing from 1998: reflective navy material on the upper, rich midnight black suede and leather hits.
Should You Prepare to Flip? Damn I just dropped the call. Oh well. Next shoe!
AIR JORDAN V RETRO PREMIUM
Elevated materials and hand crafted execution continue this summer season with this Air Jordan V Premium silhouette. The shoe features a flooded pure platinum upper and woven leather accents.
Should You Prepare to Flip? The Take Flight, never Took Flight. adidas is dropping bombs. Asics and New Balance are doing a solid job with trainers. The Premium tag on Jordans will be limited release and that’s the only reason someone would consider copping, but it’s summer time and full on leather constructed shoe just doesn’t have the same appeal as it once would have… especially at 400 plus tax. In the words of the legendary Grandmaster Flash in the song White Lines, “Don’t Do It.”
AIR JORDAN I RETRO HIGH DECON
The Air Jordan I Retro High Decon silhouette draws from the AJ1’s original detailing, but offers it up in an ultra-clean canvas upper built for elevated comfort and style.
Should You Prepare – There is a pink one also and I didn’t even put the picture. Hell, I didn’t even finish the question. What do –
AIR JORDAN XIII RETRO LOW
Initially released in 1998, the Air Jordan XIII Retro Low was one of the first silhouettes to incorporate off-court, non-performance colors, like chutney, on a basketball shoe. A bold move at the time by Tinker Hatfield, this introduction of lifestyle colors on a performance shoe quickly amassed a cult following.
Should You Prepare to Flip? The Chutney… simply classic, but this is a situation where the brand waited too damn long to drop a shoe that everyone wanted. This is also a Fall release and if they pushed it back to the Fall I think it could pop, but as it stands this shoe release will actually kill the resale value of the OG which sits at 500+ right now. If they don’t do a limited run, it won’t pop. If they do a limited run, the shoe will shine. It will have the 170 price so there is automatic room there.
AIR JORDAN XI RETRO LOW
A staple in Jordan Brand’s summertime lineup, the latest Air Jordan XI Low steps up to the plate this season by paying tribute to Michael Jordan’s baseball career and incorporating new materials on the classic silhouette. A black suede upper sits atop an iridescent, patent leather mudguard.
Should You Prepare to Flip? This shoe feels like the Infrared doesn’t it? That shoe still gets you a solid return and this drop won’t be any different. Jordan Brand got smart and didn’t release an IE or some random ass color. They stayed on point with these drops. This shoe at that old school (damn I just called 170 old school, smh) is an automatic pick up and that gives JB and Team Resale to be happy about the Jumpman this year. It’s been rough so having some releases that offset adidas is good. I can’t wait to check back and see if I’m wrong. God knows I was wrong on the damn Air Max 1 30th Anniversary which proves that sometimes there is no real reason behind dudes’ sneaker lust.
