Stephen Curry responds to Under Amour CEO Kevin Plank speaking well of President Trump. Surprised, the Warriors star got an explanation directly from Plank and stands by the apparel company that ma…
Mercury News affiliate reporter Marcus Thompson was able to get an insider response from Curry on the ongoing situation with Kevin Plank’s support of Trump.
While this isn’t necessarily a sneaker story, I often deliver information that I think will shape sneaker culture. Remember when adidas distanced themselves from Kobe Bryant over that Colorado incident? Remember when Tim Duncan ditched Nike for Adidas? Remember when Dwight Howard ditched adidas for… wait a minute who cares about that?
Where I’m going with this is simple. Right now Curry gets a major check from UA. He’s invested heavily into the company, but Curry does not play above the rim. This means that he will be able to get his shot off for another ten years. The guys is an extraordinary commodity and singlehandedly helped build UA into a brand that made to the number two footwear company in North America… once upon a time.
Well, as apolitical as Curry is his position is clear, “Under Armour CEO Kevin Plank, in an interview with CNBC, said President Donald Trump is an “asset” to the country.
“I agree with that description,” Curry said, “if you remove the ‘et’” from asset.”
While this seems like a small thing to a giant in the scope of how Curry’s relationship is with the brand, another statement from the interview stands out, “If there is a situation where I can look at myself in the mirror and say they don’t have my best intentions, they don’t have the right attitude about taking care of people,” Curry said. “If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn’t jump off if it wasn’t in line with who I am. So that’s a decision I will make every single day when I wake up. If something is not in line with what I’m about, then, yeah, I definitely need to take a stance in that respect.”
Under Armour is definitely standing very close to the edge. There is a reason we have no idea what Phil Knight’s politics are. It’s the same reason we never saw Michael Jordan be apolitical. UA doesn’t have the ability to dive into the muck and come out clean. This is something to keep an eye on.