Under Armour Fourth Quarter 2017 And Full Year Results – 2018 Guidance | Transcribed Notes and Main Points
Source: http://investor.underarmour.com/releasedetail.cfm?ReleaseID=1057284 I typed this as the conference call was being performed so some notes are rushed. Leave a comment for clarification and please link back if you use any info as a source. – Chris B. Kevin Plank 7 major initiatives 4 Pillars: Product, Story, Service and Team Product – Category Management Structure – Athlete…