adidas AlphaBOUNCE Beyond

adidas X Extra Butter NYC for the AlphaBounce Beyond is a Good Idea… | Marketing

Chris Burns03 mins

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Source: ADIDAS AND EXTRA BUTTER ANNOUNCE ALPHABOUNCE BEYOND COLORWAY EXCLUSIVE When I think Extra Butter I think, “Sneakerhead, kicks, dope, fresh, limited release,  and hype.” Not in a bad way. Extra Butter is simply synonymous for me to shops like Concepts or KITH. It’s an important shop in the sneaker community because like Detroit’s Burn…

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adidas AlphaBOUNCE Beyond | The 1st Update to the AlphaBOUNCE Shows More Performance Direction

Chris Burns07 mins

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Source: ADIDAS ALPHABOUNCE INTRODUCES FIRST MAJOR SILHOUETTE UPDATE FOR RUNNING-FIRST TRAINING VERSATILITY WITH BEYOND In November of last year adidas dropped the first video for the “Calling All Creators” campaign. In December a second installation arrived and in both instances I made a point to discuss why the direction of sport appeared to be against…

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