Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates A few weeks ago I discussed why traditional retail needs to be wary of brands. I stated: Underpaid and overworked are the tenets of retail. This leads to higher turnover. Brand stores pay more than traditional retail. This almost always means that…
ASICS Corporation has introduced an automated shoe production system using industrial robots for lifestyle shoes at Sanin ASICS Industry Corporation (SAI), ASICS’ only shoe production base in Japan. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates This post is merely an introduction to a solution by ASICS for production. I…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Global – The Official Corporate Website for ASICS and Its Affiliates While it’s really difficult to write and gain a response from every brand to confirm that ASICS is the first company to create…
A few months ago I wrote that adidas had combined with an accelerator program in Paris and they created an incubator that included over ten tech companies. The constant investment into tech appeared to be primarily in the digital space. adidas Sets Up at Platform A in Paris | The Battle for Startups In the…
Onitsuka Tiger U.S. | SPRING SUMMER 2019 Brand Campaign Source: SPRING SUMMER 2019| Onitsuka Tiger US ASICS delivers a short clip focused on their upcoming offering for the spring and summer. One set captures me without fail and that’s the Enter the Dragon look in this collection. That style initiated in 2018 with the DOJO…
Source: ASICSTIGER x Disney | ASICS Tiger United States https://www.vans.com/shop/disney-and-vans https://www.newbalance.com/minnie-collection/ Alright, I understand that Disney is thoroughly integrated into the landscape of Americana. I also realize that Disney is powerful enough to control the television, film and sports landscape in a way that has allowed the brand to even move into the streaming category….
In my prediction for ASICS at the beginning of this year I said that this was the brand to watch. While ASICS hasn’t been able to put together the moves I thought they should to really make a move this year, they are doing some very, very good work in both retro footwear, performance…
ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised…
TOP ATHLETES RUN A ‘MENTAL MARATHON’ TO SHOW THAT MENTAL STRENGTH IS AS IMPORTANT TO ATHLETIC SUCCESS AS PHYSICAL FITNESS I’ve been making it a consistent point in reaching out to brands to remind them that listening to data from those who don’t participate in sports, and those who don’t actually sell the products, could…
CNF is a nano-sized ultra-fine fiber that is one-fifth the weight of steel but five times stronger. It can be made from almost any kind of plant biomass, making it an extremely abundant resource. I recently wrote about the Gel-Kayano celebrating its 25th update, but in my haste to celebrate one of the best…
Source: https://www.onitsukatigermagazine.com/?p=66083 To celebrate the 100th Anniversary of ASICS founder Kihachiro Onizu the brand is honoring his greatest influence, the Sunflower. The three pack release arrives with a beautifully crafted video explaining the ASICS founder’s concept of “a healthy spirit in a healthy body” which translates from the Latin phrase, “ANIMA SANA IN CORPORE SANO” or…
Source: COOHEM × ONITSUKA TIGER I haven’t made it a secret that I’m gaining a bit of fatigue when it comes to knit shoes, but that doesn’t mean that they aren’t here to stay. Performance knit tends to be constructed in a way where it doesn’t shift or move as easily as knit on…
As brands begin to build more doors to distribute their product in the US, the international market is seeing even more growth as the battle for the feet of people in Japan and China heats up. ASICS is taking the fight to Nike and adidas with flagship stores that cater to personalization opportunities for…
Source: Onitsuka Tiger Spring Summer 2018 Brand Campaign. https://www.onitsukatiger.com/us/en-us/ss-2018 ASICS is a performance brand. At the core of Nike is Onitsuka Tiger from which Nike and ASICS was born. I know it seems odd to make this statement, but I’m establishing that the performance brands of ASICS and Nike had at their creation Onitsuka Tiger…
ASICSTIGER and Japanese clothing brand BEAMS have teamed up to introduce their first jointly-named shoe. The GEL-MAI G-TX was inspired by two core focuses Asymmetry and Gore-Tex®, borrowing the asymmetry of the original GEL-MAI and a colour scheme of birch and dark forest for a camouflage appearance. Constructed with a suede upper and mini-ripstop fabric the shoe…
Nike $NKE Current Share $63.49 2017 Recap: Nike saw it’s share prices dip as low as $50/share during 2017. The Swoosh was faced with a surging adidas and their own self inflicted problems. The investment into building the infrastructure for DTC and the accumulation of inventory due to pushing far too much product into the…
ASICS, the true sport performance brand, opens the doors to its first U.S. flagship store featuring two brands in the ASICS family – ASICS and ASICSTIGER. The new store on the famed Fifth Avenue in New York City is designed to represent its storied heritage and mantra of “Sound Mind, Sound Body” as well as…
Many footwear companies realize that giving your business over to social media is a balancing act. While access and connectedness is a driver of growth and engagement, it can also lead to some very difficult interactions with consumers who feel that they are owed and that the brand is there to cater solely to their…
ASICSTIGER™ X Porter – GEL-Kayano TrainerASICS Tiger and Porter have collaborated to create a minimalist design that balances the mood of both brands and appeal to the fashion-conscious. The outer upper is made from nylon twill — the same fabric used in Porter’s classics Tanker series — and Nubuck.The GEL-Kayano® Trainer comes with an iconic…
Source: Holiday Event | ASICS Tiger United States It’s a wonder why anybody would pay full price for any pair of kicks right now. 55 dollars on a pair of kicks is employee discount territory. It’s one thing to liquidate inventory, but this is bonkers. I’m not complaining and neither should you. You get…
Denim took a backseat to joggers and sportswear, but if ASICS has it’s way their patchwork denim will contribute to the renaissance of denim in casual wear. The team at Onitsuka Tiger assembled various cuts of denim to build shirts and pants that feature the classic straight leg option and maintaining a connection to the…
Source: http://corp.asics.com/en/press/article/2017-11-09-1 ASICS today announced the launch of the Monochrome Collection, comprising of four stylish performance shoes in the colour that never goes out of fashion. The new models GEL-NIMBUS™ 20, GT-2000™ 6 and GEL-KAYANO™ 24 feature a triple-black colorway; black soles, uppers and laces, providing cool, contemporary style – whether out for a run or for understated everyday life….
