picture from Native Shoes who created a program called Remix to help recycle footwear I tend to stay away from the mainstream discussions happening on sneaker sites and in sneaker media. If you’ll scroll down the homepage of this site and browse through the site, you’ll see a diverse array of stories on the sneaker…
In chapter one of my book “Nike’s Consumer Direct Offense…” I state: Sneaker culture has become mainstream. A quick search online garners report after report on reselling sneakers and articles on how athleisure is driving fashion. One look at the income of major sneaker companies now vs the year 2000 and there is a direct…
There have been consistent discussions around the problems of a toxic workplace at Complex. I’m not the person to speak on this aspect as I have never been attached to the company and my connections in the industry tend to be on the business side. However, one of the people who I feel is an…
Sometimes I want to scream so I can get into the door with brands and explain in detail how they can capitalize on the relationships they have. Unfortunately, I don’t have the direct line to the brands and I have to work harder than those people who are within the industry. I find that the…
FIT Sneaker Essentials new online certificate program is a must for the sneaker lover. Prepare for your dream career in the sneaker industry. Explore all aspects of the sneaker business – from design through sale – with FIT faculty, Complex and sneaker industry leaders. Sign up for #sneakerschool today. Source: FIT Sneaker Essentials – Fashion…
Hearst and Verizon have come to an agreement to purchase Complex Media, the digital media brand founded by Marc Ecko in 2002. Source: Verizon And Hearst Team Up to Buy Complex Media | Media – AdAge You may be sensing a theme here. I shared this post a few days ago: http://www.arch-usa.com/insider-ties-what-is-hypebeast-and-how-did-it-get-to-an-ipo-racked/ When you read it,…
