The Air Jordan 1 High OG ‘Black/Red’. dropped on Black Friday and missed its target completely. I headed out early on Black Friday. My goal was to see how difficult it would be to navigate sneaker retail outlets. The results were not surprising as I told a number of store managers prior to Black Friday…
What is Fresh Selects? Fresh Selects is a new rewards program established by Jimmy Jazz. The rewards program was created for Jimmy Jazz store and online customers. With Fresh Selects, members have the Source: Fresh Selects Rewards Program | Jimmy Jazz Almost a year ago I visited Jimmy Jazz’s Harlem Store and I walked away…
Shop our wide selection of Calvin Klein at Footaction. In 2017 I began using the term “Nike Wall” to discuss the DTC play by Nike in relation to the closing of smaller stores that had ‘urban’ accounts with the brand. I began this discussion in 2015 and I continued to look at it closely up…
Source: The TRACK at new balance at Boston Landing to offer pinnacle sports experience for athletes I recently wrote a post on adidas’ decision to launch an initiative to feature women’s sports on a streaming media platform: adidas Breaks Barriers by Creating a Streaming Platform for Women’s Sports The context of my recent book is…
Source: U.S. If I were to be asked why I thought adidas’ stock prices are falling, I would have said that the heavy promotional environment around the brand has slowed the sell through of full price footwear. My viewpoint is narrow and generally focuses on retail and sneakers as it relates to the success of…
Source: A whole new way of shopping: PUMA’s unique digital experience launched in Sydney – PUMA CATch up Most of the writing I do here on the site revolves around the U.S. market. I haven’t visited other countries in a while and I definitely need a passport since I’m not military anymore, lol. The beauty…
Originally posted on Housakicks Chris from ARCH and I have been screaming about the Nike DTC campaign for quite some time now, and everything the brand has done as of late is geared toward improving the consumer personal experience with the ultimate goal of keeping the traffic in house. To sum it up , Nike is progressively doing away with…
The #Curry4 “More Rings” Championship Pack drops Tuesday at 10AM EST. I hate the “What are those?” pointing and laughing that happens with stupid sneakerheads. When UA dropped the Curry Lows that were labeled “Dad” shoes, and joked on by Jimmy Kimmel and the entire internet, honestly it didn’t make any damn sense. What did…
Originally posted on Housakicks I grew up in Togo, a French speaking country in west Africa where access to signature sneakers like the Ewing Athleticswas almost impossible. You have to remember that this was in the 90’s when the internet was not popular and probably only used exclusively by the military. So the only way I could…
Ewing Athletics originated in the 90s after Patrick Ewing left adidas and established his own company. The big man had one of the dopest basketball releases from the three stripes at a time when adidas was Hip-Hop and Hip-Hop was adidas. Leaving the three stripes was not a risk like it would be considered today….
Video Breakdown 0:05 Intro to Episode 50 2:40 Topic 2:54 Reason #1 Right now the majority of shoes sold on Amazon are via 3rd party sellers (Amazon Marketplace). 5:48 Reviews 7:00 Reason #2 Amazon basically powers online search for shopping. Article The amount of data available on Nike’s sales on Amazon can be found…
Recently, JCPenney announced that it is featuring designated Nike shops within more than 600 of its stores. These 500 square feet areas will be located within the men’s section as it looks to bolster its active wear offerings. These small stores ensure that Nike stands out in mass retailing. Source: Nike To Benefit From Opening…
After a less-than-stellar 2016, the sportswear giant closes out the calendar year with an earnings report that exceeds analyst forecasts. photo NATALIE BEHRING | BLOOMBERG Source: Nike tops Wall Street revenue, profit estimates – Portland Business Journal I’ve taken a lot of time with my co-owner in AHN (ARCH x Housakicks Network) to make the sneakerhead…
The first time Michael Jordan pumped a triumphant fist in the air to celebrate an NBA championship, he was wearing the Air Jordan VI. Twenty-five years after his first trophy, the shoe has fittingly received the Pinnacle treatment. Source: CHICAGO. THE WINNING CITY. Jordan.com Jordan Brand just launched a freaking blog. I just discovered this…
Factory stores for athletic brands Adidas, Nike and Under Armour are the biggest drivers of overall traffic to outlets. Source: U.S. Traffic To Outlets Hits Two-Year High, Athletic Brands Soar | Footwear News DTC, DTC, DTC, I think I’ve said DTC at least 30 times in the last posts and videos I’ve done. It’s important…
Source: Under Armour Announces Plan To Open E-Commerce Distribution House In Maryland “Over one million square-foot facility will house 1,000 employees; optimize product distribution for company’s growing direct-to-consumer business.” When you’re right, you’re right and Under Armour looks to the leader for its cues and there is nothing wrong with that. What do I mean?…
Nike Inc.’s market share is poised to expand, as both its processing and delivery times are faster than competitors Source: Why Nike Inc keeps winning | Financial Post As always my goal is to analyze the sneaker business and entertain so I should tell a joke right here and then get to the info, but…
