Photo: Joan Smalls by @DexterNavy Source: The Making of the Jordan x Vogue Collaboration. air.jordan.com While an “okay” from Anna Wintour is verification of style and high fashion, what the AWOK (Anna Wintour Okay) means for Jordan Brand is an additional stamp of approval from the fashion world that sneakers are no longer to be avoided…
This fall, 26 incoming freshmen will begin their college journeys as part of the Jordan Wings Scholars family. Relaunched in 2015, the program exists to… Source: Welcoming The Jordan Wings Class of 2018. air.jordan.com I could easily dump on other brands at this moment as they provide information that fuels this website and other…
artwork by Stephen Bliss Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look…
I made a statement on Twitter to one of the dopest WNBA bloggers out there @theSkyShowChi that Nike is the best thing to happen to the WNBA if Nike doesn’t treat the league like it’s secondary. Since I made that statement Nike unveiled the jerseys at the WNBA Draft and they’ve delivered a new…
Unable to keep up his supply, James Pepion turned to shadowy sellers in Hong Kong and China, and began selling hundreds of the imported counterfeit Nike sneakers to unwitting buyers, receiving $2.6 millions of dollars for the shoes in roughly a three-year period from January 2012 through March 2015. Source: Man who trafficked counterfeit Nike…
Providing access to education, scholarships, mentorships and more, Jordan Wings strives to help today’s youth become tomorrow’s leaders. Source: Jordan Wings I don’t pretend or act naive that when brands take the time to invest in communities they do so as a marketing incentive. However, as a former educator I really don’t care if a…
The Bordeaux 12 features the classic color formally assigned to the Bordeaux 7 which features only hits of Bordeaux. The wine based color is a more mature colorway and the sail outsole works very well here. The suede is premium, but does rub off on the paper inside of the box. The toebox leather is…
This is the authentic verification of the Air Jordan 1 KO High OG Bred.
Jordan Brand unveils the 2018 All-Star Edition uniforms and highlights additional releases at its Future of Flight event in Los Angeles. Source: Here are the 2018 Jordan Brand NBA All-Star Edition Uniforms Nike is beginning to realize that the NBA’s audience is getting older and that to capture the interest the Swoosh can’t be…
The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…
So I set out to write something about the Westbrook Zero.1 and I made the mistake of going to check and see if Jordan Brand created an accompanying video for their Nike News post about the latest signature model from Jordan Brand. To check up on the video I went to YouTube which is quite…
Originally posted on Housakicks It’s really interesting to see Jordan Brand planning on bringing a pair of Jordan 11 right before the Summer begins. The Retro 11’s are usually a holiday special, so to see them come as early as the month of May brings a lot of questions to mind. I might have not been…
Originally posted on Housakicks I️ decided to do a little bit of scouting on Black Friday. My main objective was to see what kind of traffic stores were getting. My guinea pig was Lakeforest Mall in Montgomery County, Maryland. Upon arrival I️ was able to pull in the 5th parking space from the mall entrance which…
Many thanks to Gary Nolton + Walter Iooss for their original behind-the-scenes imagery, seen for the first time in this article. In an era saturated… Source: ‘Be Like Mike’: Jordan + Gatorade 20 years ago if you were a high school or college ball player, 20 years ago if you were a kid without…
Jordan Brand will outfit the men’s and women‘s senior, 3×3 and youth teams starting this season. Source: Jordan Brand and French Basketball Federation Agree to Multi-Year Partnership As official uniform supplier, Jordan Brand will outfit the French Basketball Federation’s men’s and women‘s senior, 3×3 and youth teams. “We are delighted to be partnering with Jordan…
As Aleali May launches her first Air Jordan 1, she returns to South Central to photograph her shoe with legendary Los Angeles photographer Estevan Oriol Source: Aleali May X Air Jordan 1: air.jordan.com In 2010 Aleali May launched her blog. At the time people were heavy into social media, but not so much that people…
Learn the history and origins of the Air Jordan collection. Discover the story behind the iconic shoes and find original, retro and unreleased colorways. Source: Air Jordan Collection: Retro & New Editions. Jordan.com Last year when in November I discovered that Jordan Brand had launched a blog. I thought it was really important. This is…
Knowing what I know, one of my early mentors @NIKE, one of MJ’s closest friends & first Sports Marketing reps, Howard “H” White is formulating a strategy & walk … (photo from espn YouTube) Source: “GOD Bless The Child That’s Got It’s Own…” A hint is a hint, but when that hint comes from an insider legend…
Originally posted on Housakicks Are Nike sneakers really losing their cool factor ? It’s all about one’s perspective, some may see a glass as half full and others as half empty. But to be objective one has to analyze this question from Nike’s own perspective; after all they are the one making the shoes with a…
Originally posted on Housakicks I shared a post yesterday elaborating a bit more about the Nike DTC ( Direct To Consumer) campaign, and if you are paying attention like my buddy Chris from ARCH says, you’ll notice that everything Nike is doing as of late is geared toward the DTC. The Air Jordan 11 “Win Like 82”…
This holiday season, Jordan Brand continues to celebrate the 20-year-anniversary of the XIII and explores new colorways, materials and make-ups of the Air Jordan I, VI and XII. Source: Jordan Brand Unveils Select Retro Styles for The Holiday Season As you know the Should You Buy To Flip? Series has been on extended vacay. Flipping…
Originally posted on Housakicks I’m no longer interested in looking at sneakers from a consumer perspective. Whether it be sneakers, electronics, household items, etc, the smart consumer must understand that these big corporations and brands actually hire psychologists to study the stimuli behind our buying habits. All this in order to find ways to generate more…
