The Vancouver born company has at its core… A CORE! Early this year I stated that two companies were forcing the male dominated sportswear market to adjust and do a better job. In that post I explained that lululemon and Victoria’s Secret were, “making sportswear pay attention. Women have been overlooked in the sports marketing…
I continue to prove my point in discussing marketing as it relates to influencers. When I wrote an article about Saucony recently in regard to their Saucony Originators Only campaign where 10 prominent social media personalities were given a chance to design a limited release pair of kicks by Saucony, I said that it makes…
Source: adidas NEWS STREAM : adidas and Pharrell Williams Announce ‘Don’t Be Quiet Please’ Campaign This article is not meant to show and promote the gear. It is a continuation of my analysis of why adidas is moving to the forefront of the sneaker market. In the last two years every marketing move adidas has…
Mayweather wore down McGregor, a mixed-martial arts star making his debut as a professional boxer, in the early rounds to set up a punishing end. (pic Steve Marcus Reuters) Source: Mayweather, a Defensive Mastermind, Beats McGregor With His Fists The New York Times gives a description of the sweet science utilized in Mayweather beating McGregor….
A few weeks ago Saucony entered the collaboration arena. Every major brand has had some collaboration. Collabs are becoming a vital part of marketing and maintaining a relationship with consumers. Marketing has always been the uncomfortable discussion for brands because it isn’t really quantifiable. It’s the old tree falling in the forest discussion. If the…
I keep rehashing the fact that when Under Armour’s downward spiral began last year at the end of the 3rd Quarter, Insider Ties: Under Armour Third Quarter Growth Of 22% – Bait and Switch? That one of the things UA would do to offset their poor performance would be marketing. Plank said that the…
Moving changes you for the better. After you move, you always feel stronger and happier. -> #ASICS #IMoveMe Source: ASICS Kobe, July 31st, 2017 – Today, true sport performance brand ASICS unveils a new global brand message, identity, retail concept and powerful integrated brand activation – the brand’s most significant marketing initiative in over 25 years….
Source: adidas x Colossal Media Bring Urban Running to Life Through Art in Bushwick adidas continues to find the location other brands are missing by focusing on the connective tissues of daily life for a new generation. Retail is in a moment where the value associated with things is rapidly diminishing. There was a time…
This Friday, July 21, Kith will be exclusively launching Daniel Arsham’s first collaboration with adidas Originals, as the duo reinvent the classic New York silhouette. Arsham’s signature design cha Source: adidas Originals x Daniel Arsham New York – Kith Exclusive Launch Daniel Arsham is an artist. adidas in the last three years has been more…
Right now Nike is making the strongest push into Asia. Kyrie has just kicked off his tour of Asia and Cristiano Ronaldo is currently touring there for the first time. During Nike’s last quarterly conference call, their greatest growth was in the international market. NIKE, Inc. Reports Fiscal 2017 4th Q and Full Year Results…
Check out Nike.com and experience sports, training, athletes, shopping and everything else that’s new at Nike. Just Do It. Source: Nike. Just Do It. Nike.com Nike has taken an entire year to respond to the growth of adidas in the lifestyle running shoe segment. Now that they have, it’s underwhelming and unfortunately looks like…
The Adidas Originals “Original Is Never Finished” campaign earned the Entertainment for Music Grand Prix. Source: Adidas Bests Nike for Entertainment Lions Music Grand Prix I wrote an extended discussion on why adidas has been making moves a few months back. I noticed everyone was relying on BOOST and NMD as the reason Nike has…
New changes at Nike include a 2% cut to its global workforce. Meanwhile, one analyst says stores are “likely canceling” Under Armour product orders. Source: Nike To Shrink Workforce As Stores Seen ‘Canceling’ Under Armour | Stock News & Stock Market Analysis – IBD As information broke this morning on layoffs looming at Nike, Elaine…
Shop Under Armour Steph Curry Collection FREE SHIPPING available in US Source: Steph Curry Collection If I posted the number of articles here where I discuss how Under Armour has failed to generate any interest in their best and most marketable athlete, we would never get to this post. I’m dropping the last article here which…
Source: “Pastels” Pack | ASICS Tiger United States Over the last year ASICS has resurfaced as a brand that is definitely beginning to follow the adidas handbook on marketing. Nike was originally the company that made athletics, footwear and marketing synonymous, but in the last year the brand has not done a great job with…
Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate This post will list the highlights, but the report on ASICS work on sustainability is a detailed presentation that requires some focused reading. It’s important to note that all brands are working on…
Source: adidas NEWS STREAM : adidas Running invited street runners from around the globe to race against elite athletes in Berlin to put the new PureBOOST DPR shoe to the ultimate test A few weeks ago we all watched in amazement the attempt at breaking the sub2 hour marathon by Nike. I wrote this, but…
Source: Blueprint No not the Jay-Z album or the original KRS-One Album named Blueprint, but the Nike Basketball Blueprint is an interactive feature on the Nike.com platform that allows you to interact with a basketball court to describe your game and how you play. Think of the site as a way to show how and…
If you’re running Brooklyn, this is the place to be. Shop official Airbnb Brooklyn Half gear brought to you by New Balance and New York Road Runners. Source: Airbnb Brooklyn Half Marathon – Official Gear – New Balance This post is less about the gear and more about the fact that brands are aligning themselves…
Source: adidas NEWS STREAM : Take on the City with adidas PureBOOST DPR, Engineered to Deliver a Raw, Real and Adaptive Street Running Experience There is speculation about whether Nike’s Breaking2 sub 2 Hours Marathon event will generate interest in performance footwear and running again. The consensus is that casual and retro will continue to…
Adidas aims to sell more than a half-billion per year by 2020. At the heart of that effort is a decades-old shoe named after a retired tennis player who hasn’t won a major singles tournament since 1980. Source: Adidas Wants to Copy the Stan Smith Success Story Richard Weiss released this source post on Bloomberg…
Shop the largest selection of PUMA® styles online including shoes, running gear, & more. Plus: Free Shipping with min. purchase & Free Returns on all US orders. Source: Shoes, Clothing and Sportswear – PUMA® Official Online Store This isn’t a Puma bashing post. As a matter of fact in the last month or two it…
